Safari Swagpack 35 Ltrs Large Laptop Backpack With 3 Compartments and Raincover - Blue (SWAGPACK19CBBLU)

The Safari Swagpack 35 Ltrs Large Laptop Backpack is a stylish and functional backpack designed for daily use. Made from durable materials, this backpack is perfect for carrying all your essentials comfortably.

Key Features: - Large capacity with 3 compartments for organized storage - Padded laptop compartment to keep your device safe - Adjustable straps and padded back for comfort - Comes with a raincover to protect your belongings in rainy weather

For whom: This backpack is suitable for students, working professionals, travelers, and anyone who needs a reliable and spacious backpack for daily use.

Pros: - Spacious compartments for organized storage - Comfortable to wear with padded straps and back support - Durable materials that can withstand daily wear and tear - Comes with a raincover for added protection

Cons: - The size may be too large for those looking for a smaller backpack - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	18	Well-matched specs and features for Indian consumers.	TechRadar, GadgetsNow
Brand Strength & Distribution	20	10	Established brand with wide retail presence in India.	Retail360, Mint
Category Momentum	20	15	Strong demand for laptop backpacks in Indian market.	GfK, IDC
Price Positioning	20	8	Competitively priced compared to similar offerings in India.	Flipkart, Amazon
Competitive Intensity / Alternatives	10	10	Facing moderate competition from other brands in India.	BusinessToday, TheEconomicTimes
Use-case/OS Advantage	5	5	Tailored for laptops commonly used in India.	TechSpot
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack with strong market fit in India.

Factor	Rating (out of 5)	Notes
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