Safari Altus 37L Printed Laptop Backpack, 3 Compartments, Organizer, Bottle Holder, Front Pocket, School and College Bag for Boys and Girls, Office and Travel Bag for Men and Women

The Safari Altus 37L Printed Laptop Backpack is a stylish and functional bag that is perfect for school, college, office, and travel. With its 37L capacity, this backpack can hold all your essentials with ease.

Key Features: - 3 spacious compartments for efficient organization - Built-in organizer for pens, keys, and other small items - Exterior bottle holder for easy access to your water bottle - Front pocket for quick access to essentials like your phone or wallet

For whom: This backpack is suitable for boys and girls, men and women who are looking for a versatile and durable bag to carry their belongings. Whether you are a student, professional, or frequent traveler, the Safari Altus backpack is designed to meet your needs.

Pros: - Spacious and well-organized compartments - Durable material and sturdy construction - Stylish design with a printed pattern - Comfortable padded straps for all-day wear

Cons: - The printed design may not be to everyone's taste - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Features and capacity suitable for laptop and essentials	TechInsight, GadgetsNow
Brand Strength & Distribution	20	18	Established brand with wide retail presence in India	Retail360, BrandZ
Category Momentum	20	15	Strong demand for laptop backpacks in Indian market	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar offerings in India	PriceTrack, RetailWire
Competitive Intensity / Alternatives	10	1	Highly competitive market with many alternative options	MarketWatch, TechRadar
Use-case/OS Advantage	5	2	Versatile design suitable for various user scenarios	TechAdvisor
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack with strong brand presence in competitive Indian market

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