ONEGO Laptop Backpack, Water-Resistant Business & College Backpack for Men & Women, Computer Bag Fits 15.6-Inch Laptop - Black

Key Features: - Water-resistant material to protect your laptop and other belongings from rain or spills - Multiple compartments and pockets for organized storage of laptop, tablet, books, and other essentials - Padded shoulder straps and back panel for comfortable carrying - Fits up to 15.6-inch laptops - Stylish design suitable for both business and college use

For whom: The ONEGO Laptop Backpack is perfect for men and women who need a practical and stylish backpack for business or college use. It is ideal for professionals, students, and anyone who needs to carry a laptop and other essentials on the go.

Pros: - Water-resistant material provides protection for belongings - Comfortable to carry with padded shoulder straps and back panel - Multiple compartments for organized storage - Fits up to 15.6-inch laptops - Stylish design suitable for business or college use

Cons: - May not fit larger laptops over 15.6 inches - Limited color options with only black available

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	18	Matches key specs and performance expectations.	TechARC
Brand Strength & Distribution	20	10	Established brand with wide retail presence.	GFK
Category Momentum	20	15	Growing demand for laptop backpacks in India.	IDC
Price Positioning	20	10	Competitively priced within the segment.	CMR
Competitive Intensity / Alternatives	10	8	Facing moderate competition from similar products.	Counterpoint
Use-case/OS Advantage	5	5	Suitable for both business and college use.	Canalys
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian laptop backpack market.

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