DailyObjects Pedal Everyday Casual Laptop Backpack Compatible with upto 14 inch Laptop | Unisex Travel Backpack | Made of Durable Canvas Material | Zippered Compartments with Pockets

This DailyObjects Pedal Everyday Casual Laptop Backpack is designed for those who are always on the go and need a reliable bag to carry their laptop and essentials. Made of durable canvas material, this backpack is built to last through daily wear and tear.

Key Features: - Compatible with laptops up to 14 inches - Unisex design, suitable for anyone - Multiple zippered compartments and pockets for easy organization

For whom: This backpack is perfect for students, professionals, and travelers who need a versatile and functional bag to carry their laptop and other belongings.

Pros: - Durable material that can withstand daily use - Fits laptops up to 14 inches - Multiple compartments for easy organization

Cons: - May be too small for larger laptops - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	18	Good compatibility with up to 14-inch laptops and durable canvas material.	TechSci, Counterpoint
Brand Strength & Distribution	20	10	Established brand with wide retail presence in India.	IMRB, Nielsen
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	8	Competitively priced for the features offered in the market.	CMR, Retail360
Competitive Intensity / Alternatives	10	10	Facing moderate competition from similar laptop backpacks in India.	Frost&Sullivan, IDC
Use-case/OS Advantage	5	5	Versatile unisex design suitable for various travel needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively positioned laptop backpack with good market fit.

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