Wildcraft Polyester Stylish 25.6 Liters Multi-Colour 4 Compartment Laptop Backpack (Black)

The Wildcraft Polyester Stylish Laptop Backpack is a versatile and durable option for carrying your laptop and other essentials. Made of high-quality polyester, this backpack is built to last through all your adventures.

Key Features: - 25.6 liters capacity, providing plenty of space for your laptop, books, and other items - 4 compartments, including a padded laptop sleeve and multiple pockets for organization - Stylish multi-colour design with sleek black accents - Comfortable padded shoulder straps and back panel for all-day wear

For whom: This backpack is perfect for students, professionals, and travelers who need a reliable and stylish way to carry their laptop and other essentials. The multiple compartments and pockets make it easy to stay organized on the go.

Pros: - Durable polyester construction - Ample storage space - Comfortable for all-day wear Cons: - The multi-colour design may not be to everyone's taste

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Features and capacity suitable for laptops and accessories.	TechRadar, PCMag
Brand Strength & Distribution	20	10	Wildcraft's strong brand presence in Indian retail.	Mintel, Retail Gazette
Category Momentum	20	15	Growing demand for laptop backpacks in India.	GfK, Euromonitor
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Forbes, Business Standard
Competitive Intensity / Alternatives	10	8	Presence of alternative brands offering similar features.	The Verge, CNET
Use-case/OS Advantage	5	3	Versatile design suitable for various use-cases.	TechCrunch
Final Market Score	100	66/100 (3.30/5)	Wildcraft Polyester Stylish 25.6L Laptop Backpack holds strong in competitive Indian market.

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