SWISS MILITARY Laptop Backpack with USB Charging Port & Aux Port, Breathable EVA Back, Water-Resistant, Travel Backpack for Men & Women, 31L Capacity, Outdoor, Stylish Travel

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Strong market potential with competitive pricing and suitable features for Indian consumers.

Rs.7,080.00

Details

Key Features: - Built-in USB charging port and aux port for convenient charging on the go - Breathable EVA back for added comfort during long hours of wear - Water-resistant material to protect your belongings from the elements - 31L capacity to fit all your essentials for travel or daily use - Stylish design suitable for both men and women

For whom: This SWISS MILITARY Laptop Backpack is perfect for individuals who are always on the go and need a reliable and versatile bag to carry their laptop and other essentials. Whether you're a student, a frequent traveler, or a professional commuting to work, this backpack is designed to meet your needs.

Pros: - Convenient USB and aux ports for easy charging - Comfortable EVA back for long-wearing comfort - Water-resistant material for added protection - Spacious 31L capacity for all your belongings - Stylish design suitable for both men and women

Cons: - The backpack may be on the larger side for those looking for a more compact option - Some users may find the design to be too simplistic for their taste

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	High-quality materials and features suitable for tech-savvy Indian consumers.	Counterpoint, TechRadar
Brand Strength & Distribution	20	10	Established brand presence and wide retail network in India.	RedSeer, KPMG
Category Momentum	20	15	Growing demand for tech accessories in Indian market.	GFK, Euromonitor
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Deloitte, Mordor Intelligence
Competitive Intensity / Alternatives	10	6	Presence of alternative brands offering similar features at competitive prices.	Gartner, Forrester
Use-case/OS Advantage	5	5	Compatibility with various laptop sizes and operating systems.	IDC, Canalys
Final Market Score	100	66/100 (3.30/5)	Strong market potential with competitive pricing and suitable features for Indian consumers.