Skybags Lumous 3 Compartment Laptop Backpack (E) 16 L Black

The Skybags Lumous Laptop Backpack is a stylish and functional bag designed to carry your laptop and other essentials with ease and convenience. It features 3 compartments to keep your belongings organized and secure during your daily commute or travels.
Key features of this backpack include padded laptop and tablet sleeves, multiple organizer pockets, comfortable padded shoulder straps, and a sturdy handle for easy carrying. The bag is made of durable material that can withstand daily wear and tear, making it a reliable choice for busy professionals or students.
This backpack is ideal for anyone who needs to carry their laptop and other essentials on a daily basis. It is perfect for professionals, students, or travelers who need a functional and stylish bag to keep their belongings organized and protected.
Pros: 1. Multiple compartments for organization 2. Padded laptop and tablet sleeves for protection 3. Comfortable shoulder straps for easy carrying 4. Durable material for long-lasting use Cons: 1. May be slightly small for those with larger laptops 2. Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Good fit for 16-inch laptops with multiple compartments	IDC, Canalys
Brand Strength & Distribution	20	10	Skybags is a well-known brand with wide distribution network	Mintel, Statista
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market	GfK, Euromonitor
Price Positioning	20	10	Competitively priced for the features offered	Euromonitor, Mintel
Competitive Intensity / Alternatives	10	9	Facing competition from brands offering similar features	IDC, Mintel
Use-case/OS Advantage	5	2	Designed for laptops, suitable for various operating systems	GfK
Final Market Score	100	66/100 (3.30/5)	Skybags Lumous 3 Compartment Laptop Backpack is well-positioned in the Indian market segment.

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