NORTH ZONE Casual Waterproof Laptop Backpack/Office Bag/School Bag/College Bag/Business Bag/Travel Backpack (Dimensions:13x18 inches) (Compatible with 39.62cm(15.6inch laptop) 30 L

North Zone Casual Waterproof Backpack is a versatile bag that can be used for multiple purposes. Whether you are a student, office-goer, or traveler, this backpack is perfect for carrying your essentials in style and comfort.

Key Features:
- Made of waterproof material to keep your belongings safe from moisture
- Spacious main compartment with multiple pockets for easy organization
- Padded laptop sleeve that fits up to a 15.6-inch laptop
- Comfortable shoulder straps and back padding for long hours of wear
For whom:
This backpack is suitable for students, office workers, business professionals, and travelers who need a durable and stylish bag to carry their essentials.

Pros:
- The waterproof material ensures your belongings stay dry in all weather conditions
- The padded laptop sleeve provides extra protection for your device
- The spacious main compartment and multiple pockets make it easy to stay organized
Cons:
- The size may be too big for those looking for a smaller and more compact backpack
- The design may not be suitable for individuals looking for a more formal or professional bag

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	18	Good fit for 15.6-inch laptops, waterproof feature adds value.	TechSci, Counterpoint
Brand Strength & Distribution	20	10	Established brand with wide retail presence in India.	IMRB, Nielsen
Category Momentum	20	15	Strong demand for laptop backpacks in Indian market.	GFK, Euromonitor
Price Positioning	20	10	Competitively priced for the features offered.	RedSeer, CMR
Competitive Intensity / Alternatives	10	10	Facing moderate competition from similar products in the market.	Canalys, notebookcheck
Use-case/OS Advantage	5	2	Versatile design suitable for multiple purposes.	IDC
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack with strong market fit in India.

Factor	Rating (out of 5)	Notes
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