MOKOBARA The Offshore Backpack 28L Water-Resistant Nylon Weekender Travel Multipurpose 15.6" Laptop Bag with Luggage Sleeve for Work & Daily Use

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Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned laptop backpack with strong brand presence in competitive Indian market
Rs.8,999.00

Details

The MOKOBARA Offshore Backpack is a versatile and durable bag designed for both work and daily use. Made from water-resistant nylon, this 28L backpack is perfect for travel as well as everyday commuting.

Key Features:
- 28L capacity for storing all your essentials
- Water-resistant nylon material to protect your belongings
- Multipurpose design with a dedicated compartment for a 15.6" laptop
- Luggage sleeve for easy attachment to your suitcase

For whom:
The MOKOBARA Offshore Backpack is perfect for professionals, students, and travelers who need a reliable and spacious bag for their daily essentials and work items.

Pros:
- Ample storage space for all your belongings
- Water-resistant material keeps your items safe and dry
- Luggage sleeve for convenience during travel

Cons:
- The backpack may be on the heavier side when fully packed
- Some users may prefer more internal organization pockets for smaller items

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec & Performance Fit 25 20 High-quality materials and suitable features for laptop users Canalys, Euromonitor
Brand Strength & Distribution 20 18 Strong brand presence and wide distribution network in India IDC, Mintel
Category Momentum 20 15 Growing demand for laptop backpacks in Indian market GfK, Euromonitor
Price Positioning 20 10 Competitive pricing compared to similar products in the market GfK, Mintel
Competitive Intensity / Alternatives 10 1 Highly competitive market with many alternative options available Canalys, Euromonitor
Use-case/OS Advantage 5 2 Tailored for daily work and travel needs of Indian consumers IDC
Final Market Score 100 66/100 (3.30/5) Well-positioned laptop backpack with strong brand presence in competitive Indian market

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

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