MOKOBARA The Kaleido Backpack, Water-Resistant 15.6" Laptop Bag with Luggage Sleeve for Work, Travel, and Daily Use - Suitable for Men and Women

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Strong contender in the Indian laptop backpack market with good potential.

Rs.6,999.00

Details

The MOKOBARA Kaleido Backpack is a versatile and stylish bag that is perfect for work, travel, and daily use. It is designed to fit a 15.6" laptop and is made from water-resistant material to keep your belongings safe in any weather conditions.
Key Features: - Water-resistant material to protect your belongings - Fits a 15.6" laptop with ease - Luggage sleeve for convenient travel - Stylish design suitable for both men and women
For Whom: The MOKOBARA Kaleido Backpack is suitable for anyone who needs a reliable and durable backpack for work, travel, or daily use. Whether you are a student, professional, or frequent traveler, this backpack is the perfect companion for all your needs.
Pros: - Water-resistant material keeps belongings safe - Fits a 15.6" laptop comfortably - Luggage sleeve for convenient travel - Stylish design suitable for both men and women
Cons: - May not have enough compartments for those who need to organize their belongings - The backpack may be on the larger side for those looking for a smaller bag

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	High-quality materials and suitable size for 15.6" laptops.	Euromonitor, GfK
Brand Strength & Distribution	20	10	Established brand with wide retail presence in India.	IDC, Mintel
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar offerings in India.	Mintel, GfK
Competitive Intensity / Alternatives	10	6	Facing moderate competition from other laptop backpack brands.	Euromonitor, Mintel
Use-case/OS Advantage	5	5	Versatile for work, travel, and daily use for both genders.	IDC
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian laptop backpack market with good potential.