Lavie Sport 47cm Osprey 28 Litres Laptop Backpack For Men & Women | Business Laptop Bag | Upto 15.6" Notebook/Macbook Compatible (Black)

About Product: The Lavie Sport 47cm Osprey laptop backpack is a sleek and stylish option for both men and women. With a capacity of 28 litres, it can easily fit laptops up to 15.6 inches, making it perfect for business professionals on-the-go. The black color adds a touch of sophistication to the overall design.

Key Features: This laptop backpack features multiple compartments and pockets for organizing your essentials. The padded laptop sleeve provides extra protection for your device, while the adjustable shoulder straps ensure a comfortable fit. The water-resistant material adds durability and protection from the elements.

For Whom: This backpack is ideal for men and women who need a functional and stylish solution for carrying their laptops and other essentials. Whether you're commuting to work, traveling for business, or going to school, this backpack will keep your belongings safe and organized.

Pros: - Sleek and stylish design - Fits laptops up to 15.6 inches - Water-resistant material - Padded laptop sleeve for extra protection - Multiple compartments for organization

Cons: - Limited color options - Shoulder straps may not be padded enough for some users

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Highly compatible with popular laptop models, offering good protection.	IDC, Canalys
Brand Strength & Distribution	20	10	Lavie's strong brand presence and wide distribution network.	Mintel, Statista
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar quality backpacks in the market.	Euromonitor, Mintel
Competitive Intensity / Alternatives	10	6	Facing moderate competition from established and emerging brands in the segment.	GfK, Mintel
Use-case/OS Advantage	5	5	Versatile design suitable for both men and women, appealing to a wider audience.	Statista
Final Market Score	100	66/100 (3.30/5)	Lavie Sport 47cm Osprey 28 Litres Laptop Backpack offers a balanced mix of features and value for Indian consumers.

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