WALKENT Premium 15.6 Inch Laptop Bag | External USB | Waterproof Backpack | Cushioned Straps | Multi Pockets | For Office, College, Men, Women - Urban, 28 Ltrs

This premium 15.6 inch laptop bag from WALKENT is designed to meet the needs of modern professionals and students alike. With a sleek urban design, this bag is perfect for carrying your laptop, tablet, and other essentials in style.

Key features of this laptop bag include an external USB port for easy charging on the go, a waterproof exterior to protect your devices from the elements, cushioned straps for comfort during long commutes, and multiple pockets for convenient storage of your belongings.

This laptop bag is ideal for office workers, college students, and anyone who needs a reliable and stylish way to transport their electronics and other items. The spacious 28 liter capacity ensures that you have plenty of room for all of your essentials, whether you're heading to work, school, or a weekend getaway.

Pros of this laptop bag include its durable construction, convenient USB port, and comfortable straps. The waterproof exterior provides added protection for your devices in rainy weather, and the multiple pockets make it easy to stay organized on the go.

Cons of this laptop bag include its price, which may be higher than some budget options. Additionally, the urban design may not be to everyone's taste, especially if you prefer a more traditional or understated look.

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Features like USB port and waterproofing align well with market needs	CMR, Counterpoint
Brand Strength & Distribution	20	10	Well-known brand with wide retail presence in India	IMRB, Nielsen
Category Momentum	20	15	Strong demand for laptop backpacks in Indian market	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar offerings in the market	RedSeer, Kantar
Competitive Intensity / Alternatives	10	6	Facing moderate competition from established and emerging brands	Gartner, TechSci Research
Use-case/OS Advantage	5	5	Versatile design suitable for both office and college use	IDC, Canalys
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack with strong market fit in India

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—