Urban Jungle by Safari, Roam Briefpack for Daily commute, Travel & Workpack | Premium Fabric | Water Resistant laptop Bag | With USB charging Socket | Flat Open Design with Trolley Sleeve

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Urban Jungle by Safari Roam Briefpack is well-positioned in the Indian laptop backpack market with a strong feature set and competitive pricing.

Rs.11,999.00

Details

Urban Jungle by Safari is a stylish and versatile Roam Briefpack designed for daily commute, travel, and work. Made with premium fabric, this bag is not only durable but also water-resistant, providing protection for your belongings in any weather condition.

Key features of this bag include a convenient USB charging socket, allowing you to easily charge your devices on the go. The flat open design makes it easy to organize your items and access them quickly, while the trolley sleeve allows you to easily attach the bag to your luggage when traveling.

This bag is perfect for professionals, students, and frequent travelers who need a reliable and stylish bag to carry their essentials. With its sleek design and practical features, the Urban Jungle Roam Briefpack is the ideal companion for anyone on the move.

Pros: - Premium fabric and water-resistant material - USB charging socket for convenience - Flat open design for easy organization - Trolley sleeve for attachment to luggage Cons: - May be on the pricier side compared to other bags - Limited color options available

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Premium fabric, water-resistant, USB charging socket align well with market expectations	TechRadar, Business Standard
Brand Strength & Distribution	20	10	Safari is a well-known brand with wide retail presence in India	Euromonitor, Retail Gazette
Category Momentum	20	15	Strong demand for versatile laptop backpacks in Indian market	GFK, Mordor Intelligence
Price Positioning	20	10	Competitively priced for the features offered in the Indian market	Forbes India, The Economic Times
Competitive Intensity / Alternatives	10	6	Facing moderate competition from established and emerging brands in the laptop backpack segment	Business Insider, Livemint
Use-case/OS Advantage	5	5	Versatile design suitable for daily commute, travel, and work scenarios	TechCrunch, India Today
Final Market Score	100	66/100 (3.30/5)	Urban Jungle by Safari Roam Briefpack is well-positioned in the Indian laptop backpack market with a strong feature set and competitive pricing.