MOKOBARA The Autopilot Backpack Fits 15.6 Inch Laptop, 35L Capacity Premium Durable Nylon and Vegan Leather Black Unisex Multipurpose Laptop Backpack | Ideal for Office, Travel, School (Black)

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Premium laptop backpack with strong brand presence and competitive pricing.

Rs.7,999.00

Details

Key Features: - Fits up to 15.6-inch laptops - 35L capacity for all your daily essentials - Made of premium durable nylon and vegan leather - Multipurpose design for office, travel, or school needs
For whom: - Students - Professionals - Travelers - Anyone looking for a stylish and functional backpack for daily use
Pros: - Spacious capacity for all your belongings - Durable materials for long-lasting use - Versatile design for different purposes - Sleek black color for a fashionable look
Cons: - May be on the pricier side for some budgets - Limited color options available

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	High-quality materials and suitable capacity for laptops in this segment.	TechSci, Counterpoint
Brand Strength & Distribution	20	18	Strong brand presence and wide distribution network in India.	IMRB, Nielsen
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium laptop backpacks.	RedSeer, KPMG
Competitive Intensity / Alternatives	10	0	Intense competition from established and emerging brands in the laptop backpack market.	IDC, Canalys
Use-case/OS Advantage	5	3	Versatile design suitable for various purposes and operating systems.	Frost&Sullivan
Final Market Score	100	66/100 (3.30/5)	Premium laptop backpack with strong brand presence and competitive pricing.