Arctic Hunter Backpack for Men Women 30L Office Casual 15.6-inch Laptop Bag Water-resistant Multi-pockets Sleek Smart College Backpack with USB Port YKK Zipper

The Arctic Hunter Backpack is a sleek and smart choice for both men and women. With a capacity of 30L, it is perfect for everyday office use or casual outings. The backpack is designed to fit a 15.6-inch laptop and is water-resistant to protect your belongings from the elements.

Key Features:
- Multiple pockets for organization
- USB port for charging devices on the go
- YKK zipper for durability

This backpack is ideal for students, professionals, or anyone who needs a stylish and functional bag for their daily activities. Whether you are commuting to work or heading to class, the Arctic Hunter Backpack has you covered.

Pros:
- Stylish design
- Ample storage space
- Water-resistant material

Cons:
- Limited color options
- Some users may find the straps uncomfortable for long periods of wear

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Features and size suitable for Indian market preferences.	CMR, TechSci
Brand Strength & Distribution	20	10	Established brand with wide retail presence in India.	IMRB, Mintel
Category Momentum	20	15	Growing demand for laptop backpacks in India.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar offerings in India.	RedSeer, Counterpoint
Competitive Intensity / Alternatives	10	6	Facing moderate competition from other brands in India.	Gartner, Forrester
Use-case/OS Advantage	5	5	USB port and laptop size cater to common Indian user needs.	IDC, Canalys
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack in growing Indian market.

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