Artistix Archer Expandable | Multifunctional Laptop Bag | Travel Bag Pack | Anti Theft Backpack for Office, Business (35 Litre, 15.6 Inch)

The Artistix Archer Expandable laptop bag is a multifunctional travel bag pack designed for professionals on the go. With a spacious 35 litre capacity, it can accommodate a 15.6 inch laptop along with all your work essentials.

Key Features: - Expandable design allows for additional storage space when needed - Anti-theft features such as hidden zippers and RFID blocking pockets - Padded laptop compartment to keep your device safe and secure - Multiple compartments for organizing belongings efficiently

For whom: This bag is perfect for office workers, business travelers, and anyone who needs a reliable and secure bag to carry their laptop and other essentials.

Pros: - Ample storage space for laptop and other belongings - Stylish and professional design - Anti-theft features provide peace of mind - Comfortable to wear for extended periods of time

Cons: - May be on the pricier side compared to other laptop bags - Some users may find the bag to be too bulky for everyday use

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Well-matched specifications and performance for the price range.	Canalys, Euromonitor
Brand Strength & Distribution	20	18	Strong brand presence and wide distribution network in India.	IDC, Mintel
Category Momentum	20	15	Growing demand for multifunctional laptop bags in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	GfK, Mintel
Competitive Intensity / Alternatives	10	8	Facing moderate competition with few strong alternatives in the segment.	Canalys, GfK
Use-case/OS Advantage	5	5	Tailored for office and business use, catering to the Indian market needs.	IDC
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian laptop backpack market with good specs and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—