Arctic Hunter Backpack for Men Women 28L Medium Formal Business 15.6" Laptop Bag with Shockproof Pocket USB Port for Office Weekend Travel College Water Resistant,Black

This Arctic Hunter Backpack is designed for both men and women who are looking for a medium-sized formal business backpack that can fit a 15.6" laptop. With a capacity of 28L, it is suitable for daily office use, weekend trips, college students, and business professionals.

Key Features: - Shockproof pocket for safely storing your laptop - USB port for convenient charging on the go - Water-resistant material to keep your belongings dry - Multiple compartments for organized storage

For Whom: - Business professionals - College students - Travelers - Anyone in need of a reliable and stylish backpack for daily use

Pros: - Stylish design suitable for formal settings - Multiple compartments for easy organization - Shockproof pocket for added protection for your laptop - USB port for convenient charging on the go

Cons: - Medium size may not be suitable for those needing a larger capacity - Limited color options - May not be suitable for outdoor activities due to formal design

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Offers suitable capacity, laptop size compatibility, and durability for Indian consumers	TechARC, Gadgets 360
Brand Strength & Distribution	20	10	Established brand with wide retail presence in India	Retail360, BrandZ
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar offerings in the market	Pricebaba, Smartprix
Competitive Intensity / Alternatives	10	9	Facing moderate competition with few direct alternatives in the segment	Digit, TechCrunch
Use-case/OS Advantage	5	2	Includes features catering to office and travel needs of Indian users	TechRadar, The Verge
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian laptop backpack market with competitive specs and pricing

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