American Tourister SPIN LAPTOP BACKPACK 28L POLYESTER TEAL

The American Tourister Spin Laptop Backpack is a versatile and stylish backpack designed for everyday use. Made from durable polyester material, this backpack is built to last through daily wear and tear.

Key Features: - Spacious 28L capacity to fit all your essentials - Padded laptop sleeve to protect your device - Multiple compartments for organization - Comfortable padded straps for easy carrying - Teal color adds a pop of color to your look

For whom: This backpack is perfect for students, professionals, or anyone in need of a reliable and comfortable backpack for everyday use. The padded laptop sleeve makes it ideal for carrying your device to school or work.

Pros: - Durable polyester material - Comfortable padded straps - Spacious 28L capacity - Stylish teal color Cons: - Limited color options - May not fit larger laptops

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Well-matched specifications and performance for laptop users in India.	IDC, Canalys
Brand Strength & Distribution	20	10	American Tourister's strong brand reputation and wide retail presence in India.	Mintel, Statista
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitive pricing compared to similar laptop backpacks in the Indian market.	Retail360, TechSci
Competitive Intensity / Alternatives	10	6	Presence of alternative laptop backpack brands with similar features in the Indian market.	Euromonitor, Retail360
Use-case/OS Advantage	5	5	Tailored design for laptops commonly used in India, enhancing user experience.	Gartner, Forrester
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack with strong brand presence in growing Indian market.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—