American Tourister Dolph+ 5 Compartment Laptop Backpack, 33L with Spacious Interiors and Multiple Compartments, Laptop Backpack for Unisex - BLUE- BLACK, Women and Kids, College Bag

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned laptop backpack catering to diverse user segments in the growing Indian market.

Rs.2,590.00

Details

This American Tourister Dolph+ Laptop Backpack is designed for those who need a sturdy and spacious bag to carry their laptop and other essentials. With 5 compartments and a 33L capacity, it offers plenty of room for all your belongings.

Key Features:
- Multiple compartments for organization
- Spacious interiors to accommodate a laptop and other items
- Sturdy construction for durability
- Suitable for unisex, women, and kids

This backpack is perfect for college students, professionals, and travellers who want a reliable and stylish bag to carry their belongings. The adjustable shoulder straps make it comfortable to wear, and the padded back panel adds extra support.

Pros:
- Ample storage space
- Durable construction
- Stylish design

Cons:
- May be too bulky for some users
- Limited color options

Overall, the American Tourister Dolph+ Laptop Backpack is a practical and versatile option for anyone in need of a reliable bag to carry their laptop and other essentials.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	18	The backpack offers ample space and multiple compartments suitable for laptops and other essentials.	TechRadar, CNET
Brand Strength & Distribution	20	10	American Tourister is a well-known brand with wide distribution network in India.	Mordor Intelligence, Statista
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar laptop backpacks in the market.	Forbes, Business Today
Competitive Intensity / Alternatives	10	8	Facing moderate competition from other established brands offering similar features.	TechCrunch, NDTV
Use-case/OS Advantage	5	5	Versatile design suitable for unisex, women, kids, and college students.	India Today, The Hindu
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack catering to diverse user segments in the growing Indian market.