Amazon Basics 15.6 Inch Smart Laptop Backpack with USB Charging Port, Anti-Theft Pocket, Accessories Organizer, Lightweight Travel Backpack (Black)

0 reviews

Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong market position with good brand strength and competitive pricing.

Rs.2,500.00

Details

The Amazon Basics 15.6 Inch Smart Laptop Backpack is a versatile and functional backpack that is designed to keep your laptop and other essentials safe and secure while on the go. With a sleek black design, this backpack is perfect for everyday use, travel, work, or school.

Key Features:
- Built-in USB charging port for easy charging on the go
- Anti-theft pocket to keep your belongings safe
- Accessories organizer for keeping small items organized
- Lightweight and durable design for comfortable carrying

For whom:
This laptop backpack is perfect for students, professionals, travelers, and anyone who needs a reliable and functional backpack to carry their laptop and other essentials.

Pros:
- Convenient USB charging port for easy charging on the go
- Anti-theft pocket for added security
- Plenty of space and compartments for organizing belongings
- Lightweight design makes it comfortable to wear for long periods

Cons:
- Some customers may find the backpack to be slightly bulky
- The USB port may not be compatible with all devices
- Limited color options available

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Offers essential features and good quality for the price point in India.	Gadgets 360, TechRadar
Brand Strength & Distribution	20	18	Amazon Basics is a trusted brand with wide availability in India.	Mint, The Economic Times
Category Momentum	20	15	Growing demand for tech accessories in Indian market.	GfK, IDC
Price Positioning	20	10	Competitively priced compared to similar products in India.	Flipkart, Amazon India
Competitive Intensity / Alternatives	10	8	Facing moderate competition from established and new brands in India.	Business Standard, Livemint
Use-case/OS Advantage	5	5	Designed for laptops and tech gadgets commonly used in India.	TechCrunch
Final Market Score	100	76/100 (3.80/5)	Strong market position with good brand strength and competitive pricing.