ADISA Laptop Backpack 31 Ltrs

The ADISA Laptop Backpack has a capacity of 31 liters, making it perfect for carrying all your essentials on the go. Whether you're a student heading to class or a professional commuting to work, this backpack is spacious enough to fit everything you need.

Key Features: - 31-liter capacity - Padded laptop compartment - Multiple organizational pockets - Water-resistant material - Adjustable shoulder straps - Breathable mesh back panel

For whom: This backpack is ideal for students, professionals, and anyone who needs a versatile and durable bag for daily use. Whether you need to carry your laptop, notebooks, water bottle, or gym clothes, this backpack has enough space to accommodate all your belongings.

Pros: - Spacious design - Well-padded laptop compartment - Water-resistant material for added protection - Comfortable to wear for long periods - Adjustable straps for a personalized fit

Cons: - Limited color options - Some users may find the bag to be a bit bulky when fully packed

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	High-quality materials and functional design suitable for laptops.	Canalys, Statista
Brand Strength & Distribution	20	18	Strong brand presence and wide distribution network in India.	IDC, Mordor Intelligence
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	Euromonitor, GfK
Competitive Intensity / Alternatives	10	10	Moderate competition with few direct alternatives in the segment.	Canalys, Statista
Use-case/OS Advantage	5	3	Tailored features for laptop users in diverse work environments.	IDC, Mordor Intelligence
Final Market Score	100	76/100 (3.80/5)	Well-positioned laptop backpack with strong brand presence and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—