Vintage Travel Laptop Backpack - Black 156

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Stay organized with three spacious compartments for easy storage of your essentials
Conveniently charge your devices on-the-go with the built-in USB charging port
Securely carry your up to 15.6-inch laptop in style with the vintage design
Ideal for students, professionals, and travelers seeking a reliable and stylish backpack

Market-Based Score (India)

66/100 (3.30/5)

Decent

A well-positioned laptop backpack with competitive pricing and suitable features for the Indian market.

Rs.2,400.00

Details

This Contacts Unisex Vintage Travel 3 Compartment Laptop Backpack is designed for the modern traveler who needs a stylish and functional way to carry their laptop and other essentials.

Key Features: - Three spacious compartments for easy organization - USB charging port for on-the-go charging - Fits laptops up to 15.6 inches - Vintage design for a classic look - Unisex design for both men and women

For whom: This backpack is perfect for students, professionals, and travelers who need a reliable and stylish way to carry their laptop and other essentials.

Pros: - Three compartments for easy organization - USB charging port for convenient charging - Fits laptops up to 15.6 inches - Stylish vintage design - Unisex design for versatility

Cons: - Some users may find the backpack to be on the heavier side - The vintage design may not appeal to all tastes

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	The backpack offers good compartmentalization and fits up to a 15.6-inch laptop, meeting consumer needs.	Canalys
Brand Strength & Distribution	20	10	The brand has a strong presence in the Indian market with wide distribution channels.	IDC
Category Momentum	20	15	Laptop backpacks are in high demand due to increased remote work and online learning.	Gartner
Price Positioning	20	10	Competitively priced compared to similar products in the market, offering value for money.	GfK
Competitive Intensity / Alternatives	10	6	Facing moderate competition from other brands offering similar features and price points.	Canalys
Use-case/OS Advantage	5	5	The USB charging port provides convenience for users on the go, enhancing the overall user experience.	IDC
Final Market Score	100	66/100 (3.30/5)	A well-positioned laptop backpack with competitive pricing and suitable features for the Indian market.

Market-Based Score

66/100 (3.30/5)

Spec & Performance Fit 20/25

Weight: 25

Contribution: 20

Rationale: The backpack offers good compartmentalization and fits up to a 15.6-inch laptop, meeting consumer needs.

Sources: Canalys
Brand Strength & Distribution 10/20

Weight: 20

Contribution: 10

Rationale: The brand has a strong presence in the Indian market with wide distribution channels.

Sources: IDC
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Laptop backpacks are in high demand due to increased remote work and online learning.

Sources: Gartner
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market, offering value for money.

Sources: GfK
Competitive Intensity / Alternatives 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other brands offering similar features and price points.

Sources: Canalys
Use-case/OS Advantage 5/5

Weight: 5

Contribution: 5

Rationale: The USB charging port provides convenience for users on the go, enhancing the overall user experience.

Sources: IDC