WALKENT Premium 15.6" Laptop Bag 32L, Waterproof Outer, Expandable, Overnighter Convertible Backpack with USB for Travel Office College Men Women - Craft

The WALKENT Premium 15.6" Laptop Bag is a versatile and stylish bag designed for those who need a reliable and functional bag for their laptop and other essentials. This bag is perfect for travelers, office workers, college students, and anyone who wants a sleek and durable bag for everyday use.

Key Features:
- Waterproof outer material to keep your belongings safe and dry
- Expandable design for extra storage space when you need it
- Overnighter convertible backpack for easy carrying options
- Built-in USB port for convenient charging on the go

For whom:
This laptop bag is perfect for men and women who need a high-quality bag for their daily commute, business trips, or school days. The versatile design and ample storage space make it a great choice for a wide range of users.

Pros:
- Durable and waterproof material for added protection
- Convenient USB port for charging devices on the go
- Versatile design for different carrying options
- Spacious interior for organizing belongings efficiently

Cons:
- May be a bit on the larger side for some users
- Limited color options available
- The built-in USB port may not be compatible with all devices

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Features like waterproofing and USB add value.	Canalys, Gartner
Brand Strength & Distribution	20	10	Established brand with wide retail presence.	IDC, Mordor Intelligence
Category Momentum	20	15	Growing demand for laptop backpacks in India.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced for the features offered.	Euromonitor, Mordor Intelligence
Competitive Intensity / Alternatives	10	8	Facing moderate competition with similar offerings.	Canalys, IDC
Use-case/OS Advantage	5	3	Versatile for travel, office, and college use.	GfK
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian laptop backpack market.

Factor	Rating (out of 5)	Notes
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