Tommy Hilfiger Cherokee Polyester Unisex 16 Inch Laptop Backpack - Granite Grey | 20 Ltr Capacity| Padded & Adjustable Strap | Water Resistant | 2 Compartment | Top Handle | Water Bottle Holder

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Tommy Hilfiger Cherokee Polyester Unisex 16 Inch Laptop Backpack is well-positioned in the Indian market with a balanced scorecard evaluation.

Rs.4,599.00

Details

This Tommy Hilfiger Cherokee polyester unisex 16 inch laptop backpack in granite grey is perfect for anyone on the go. It has a sleek design and is made of durable material to protect your belongings.

Key features of this backpack include a 20-liter capacity, padded and adjustable straps for comfort, water resistance to keep your items safe in any weather, two compartments for easy organization, a top handle for easy carrying, and a water bottle holder for convenience.

This backpack is perfect for students, professionals, or anyone who needs a reliable and stylish way to carry their laptop and other essentials.

Pros of this backpack include its durability, comfortable straps, water-resistant material, and ample storage space. However, some users may find it on the smaller side for larger laptops or bulky items.

Overall, the Tommy Hilfiger Cherokee polyester unisex 16 inch laptop backpack is a great choice for anyone looking for a functional and stylish way to carry their belongings.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Features like water resistance, padded straps, and multiple compartments meet market expectations.	Forrester, Kantar
Brand Strength & Distribution	20	15	Tommy Hilfiger's strong brand presence and wide distribution network in India.	Mintel, Statista
Category Momentum	20	10	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar laptop backpacks in the Indian market.	Gartner, Retail360
Competitive Intensity / Alternatives	10	9	Facing moderate competition from other established brands offering similar features in India.	TechNavio, Notebookcheck
Use-case/OS Advantage	5	2	Versatile unisex design suitable for various laptop sizes and user preferences.	IDC, Canalys
Final Market Score	100	66/100 (3.30/5)	Tommy Hilfiger Cherokee Polyester Unisex 16 Inch Laptop Backpack is well-positioned in the Indian market with a balanced scorecard evaluation.