MOKOBARA Em Telescope Backpack | 30L Expandable to 38L | Fits 16 inch Laptop | Water-Resistant Vegan Leather & Nylon | Travel, Work & School | Ergonomic Design, Padded Straps

MOKOBARA Em Telescope Backpack is a versatile bag that can be expanded from 30L to 38L, making it perfect for travel, work, and school. The backpack is designed to fit a 16-inch laptop and is made from water-resistant vegan leather and nylon, ensuring your belongings stay dry in any weather.

Key Features:
- Expandable capacity from 30L to 38L
- Fits up to a 16-inch laptop
- Water-resistant vegan leather and nylon materials
- Ergonomic design with padded shoulder straps

This backpack is ideal for students, professionals, and travelers who need a durable and stylish bag to carry their essentials. The adjustable straps make it comfortable to wear for long periods, while the expandable design allows you to fit more items when needed.

Pros:
- Versatile design for different purposes
- Water-resistant materials protect belongings
- Comfortable to wear with padded straps

Cons:
- May not be suitable for heavy-duty outdoor activities
- Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	18	Good balance of features and durability for Indian consumers.	TechSci, Counterpoint
Brand Strength & Distribution	20	10	Established brand with wide retail presence in India.	IMRB, Nielsen
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar offerings in India.	RedSeer, Retail360
Competitive Intensity / Alternatives	10	10	Facing moderate competition from established and new brands in India.	CMR, MarketScreener
Use-case/OS Advantage	5	2	Versatile design suitable for various purposes in India.	MordorIntelligence
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack with strong market fit in India.

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