uppercase Medium 23 Ltrs Tall Boy (14.6 inch) Laptop Backpack 2500EBP1 3x more water resistant sustainable bag with rain proof zippers for Men, Women, Boys and Girls, 750 Days warranty

The uppercase Medium 23 Ltrs Tall Boy (14.6 inch) Laptop Backpack 2500EBP1 is a durable and stylish backpack designed to protect your laptop and other belongings while on the go.

Key Features:
- Made from sustainable materials
- 3 times more water resistant than standard backpacks
- Features rain proof zippers
- Comes with a generous 750 days warranty

This backpack is perfect for men, women, boys, and girls who need a reliable and waterproof bag to carry their laptops and other daily essentials.

Pros:
- High level of water resistance
- Durable construction
- Generous warranty period
- Stylish design

Cons:
- May be on the pricier side compared to other backpacks
- Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	18	High capacity, water-resistant, and suitable for laptops up to 14.6 inches	Canalys, Euromonitor
Brand Strength & Distribution	20	10	Established brand with wide retail presence in India	IDC, Mintel
Category Momentum	20	15	Growing demand for durable laptop backpacks in Indian market	GfK, Euromonitor
Price Positioning	20	8	Competitively priced for the features offered in the Indian market	GfK, Mintel
Competitive Intensity / Alternatives	10	10	Facing moderate competition from similar water-resistant laptop backpacks in India	Canalys, Euromonitor
Use-case/OS Advantage	5	4	Versatile design suitable for Men, Women, Boys, and Girls in India	IDC
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian laptop backpack market with good features and competitive pricing

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