Genie Kira Laptop Backpack in pastel Lavender colour.3 zips, Water Resistant, Lightweight Bags for Office, Travelling. 36 litres. 19"

Key Features: - Pastel Lavender colour - 3 zips for easy access - Water resistant material - Lightweight design - Perfect for office use or travelling - Spacious 36 litre capacity - Fits laptops up to 19 inches

For whom: The Genie Kira Laptop Backpack is perfect for professionals looking for a stylish and functional backpack to carry their laptops and other essentials. It is also great for frequent travelers who need a reliable and durable bag to carry their belongings.

Pros: - Stylish pastel Lavender colour - Multiple zips for easy organization - Water resistant material to protect your belongings - Lightweight design for comfortable carrying - Spacious 36 litre capacity - Fits laptops up to 19 inches

Cons: - The pastel colour may not be to everyone's taste - Some users may prefer more pockets or compartments for organization

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	The 36 litres capacity and water-resistant feature meet the needs of Indian consumers for office and travel use.	TechSci Research, MarketWatch
Brand Strength & Distribution	20	10	Genie Kira is a relatively new brand with limited distribution channels in India.	Mordor Intelligence, Statista
Category Momentum	20	15	Growing demand for stylish laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the Indian market.	IndiaRetailing, Retail4Growth
Competitive Intensity / Alternatives	10	6	Facing moderate competition from established brands offering similar features in the Indian market.	BusinessToday, YourStory
Use-case/OS Advantage	5	5	The lightweight design and multiple zips cater to the practical needs of Indian consumers.	RetailBiz, TechStory
Final Market Score	100	66/100 (3.30/5)	Genie Kira Laptop Backpack in pastel Lavender color is well-positioned in the Indian market for office and travel use.

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