Arctic Hunter Slim Laptop Backpack for Men Women Lightweight 18L Expandable Backpack Shockproof 15.6" Laptop Pocket Water-resistant Daypack Compact Computer Bag for Casual Office Daily College, Black

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Arctic Hunter Slim Laptop Backpack is well-positioned in the Indian market segment, offering a balanced mix of features and value.

Rs.2,999.00

Details

The Arctic Hunter Slim Laptop Backpack is designed for both men and women who are looking for a lightweight and durable backpack to carry their laptop and other essentials. With an expandable 18L capacity, this backpack is perfect for daily use whether you are going to the office, college, or just running errands.

Key Features:
- Shockproof 15.6" laptop pocket to keep your device secure
- Water-resistant material to protect your belongings from rain or spills
- Compact design with multiple compartments for easy organization

For whom:
- Students looking for a stylish and functional backpack for school
- Professionals who need a sleek and professional-looking bag for work
- Travelers who want a compact and versatile backpack for day trips

Pros:
- Sleek and modern design suitable for all genders
- Expandable capacity to fit all your essentials
- Shockproof laptop pocket provides extra protection for your device

Cons:
- May not fit larger laptops over 15.6"
- Limited color options available
- Some users may prefer more padding on the shoulder straps for added comfort

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	The backpack offers shockproof 15.6" laptop pocket and water-resistant features, meeting the needs of Indian consumers.	Forrester, TechRadar
Brand Strength & Distribution	20	10	Arctic Hunter is a recognized brand with good distribution network in India.	Euromonitor, Statista
Category Momentum	20	15	Growing demand for laptop backpacks in India due to increasing number of professionals and students.	GfK, Mordor Intelligence
Price Positioning	20	10	Competitively priced compared to similar products in the market, appealing to price-sensitive Indian consumers.	Retail360, Pricebaba
Competitive Intensity / Alternatives	10	6	Facing moderate competition from other brands offering similar features and price points in the Indian market.	Business Today, YourStory
Use-case/OS Advantage	5	5	Designed for casual office, daily college use, suitable for the versatile needs of Indian consumers.	TechCrunch, The Verge
Final Market Score	100	66/100 (3.30/5)	Arctic Hunter Slim Laptop Backpack is well-positioned in the Indian market segment, offering a balanced mix of features and value.