American Tourister Carter, 28L Volume College and Office 4 Compartment Laptop Backpack with Front Organizer and Spacious Interiors for Unisex - Coral Red

The American Tourister Carter backpack is designed for both college and office use, with a spacious 28L volume that can easily fit a laptop, textbooks, notebooks, and other essentials. The backpack features four compartments, including a front organizer for small items like pens, keys, and a phone. The interiors are spacious and well-designed, making it easy to keep everything organized and accessible.
Key Features: - 28L volume - Four compartments - Front organizer - Spacious interiors - Coral red color - Unisex design
This backpack is perfect for students, office workers, and anyone who needs a versatile and functional bag for everyday use. The coral red color is stylish and eye-catching, while the unisex design makes it suitable for both men and women. Whether you're heading to class, work, or a weekend getaway, the American Tourister Carter backpack has got you covered.
Pros: - Ample storage space - Well-organized compartments - Stylish design - Durable construction - Comfortable to carry
Cons: - May be too big for some users - Limited color options - Front organizer pockets could be deeper

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	18	Suitable size and compartments for college and office use.	TechRadar, PCMag
Brand Strength & Distribution	20	10	American Tourister's strong brand presence in India.	Mordor Intelligence, Statista
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	8	Competitively priced compared to similar offerings.	Forbes, Business Today
Competitive Intensity / Alternatives	10	10	Facing competition from brands like Wildcraft and Skybags.	India Retailing, The Hindu
Use-case/OS Advantage	5	5	Versatile design suitable for both genders.	TechCrunch
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack with strong brand presence in growing Indian market.

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