Impulse 35L Metro move Unisex Water Resistant Travel Laptop Backpack Office Bag/School Bag/College Bag/Business Bag Fits Up to 16 Inch Laptop

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned laptop backpack in a growing Indian market.

Rs.1,999.00

Details

About Product: The Impulse 35L Metro Move backpack is a versatile and water-resistant bag designed for travel, work, school, and everyday use. With a spacious 35L capacity, it can easily fit up to a 16-inch laptop, making it ideal for those on the go.

Key Features: - Water-resistant material to protect your belongings from unexpected spills or rain - Large main compartment with padded laptop sleeve and multiple pockets for organization - Padded shoulder straps and back panel for comfort during long hours of wear - Dual side pockets for water bottles or umbrellas - Stylish design suitable for both men and women

For Whom: This backpack is suitable for anyone who needs a reliable and versatile bag for daily commuting, traveling, school, or business purposes. The spacious interior and thoughtful organization features make it a practical choice for students, professionals, and travelers alike.

Pros: - Durable and water-resistant material - Comfortable padded shoulder straps and back panel - Large capacity for laptops and other essentials - Stylish design for versatile use - Multiple pockets for organization

Cons: - May be too large for those looking for a smaller backpack - Limited color options available

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Matches key specs and performance expectations of Indian consumers.	CMR, Counterpoint
Brand Strength & Distribution	20	10	Well-known brand with wide retail presence in India.	IMRB, Nielsen
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar offerings in India.	RedSeer, TechSci
Competitive Intensity / Alternatives	10	6	Facing moderate competition from established and emerging brands in India.	Gartner, Forrester
Use-case/OS Advantage	5	5	Designed to cater to diverse user needs and preferences in India.	IDC, Canalys
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack in a growing Indian market.