Contacts Unisex Laptop Backpack, 15.6 Inch Work Backpack Purse Waterproof Anti-theft Travel Back Pack with USB Charging Port??

The Contacts Unisex Laptop Backpack is a versatile and stylish backpack designed for everyday use. It can fit laptops up to 15.6 inches and has plenty of room for other essentials.

Key Features: - Waterproof material to protect your belongings from rain or spills - Anti-theft design with hidden zippers and secret pockets to keep your valuables safe - USB charging port for convenient charging on the go - Comfortable padded straps and back panel for long hours of wear

This backpack is perfect for students, professionals, and travelers who need a reliable and secure bag to carry their laptop and other essentials. Whether you're commuting to work, going to class, or embarking on a weekend getaway, this backpack has got you covered.

Pros: - Stylish design that can easily transition from work to weekend - Plenty of compartments and pockets to keep your items organized - Durable construction that can withstand everyday wear and tear Cons: - The USB charging port requires a power bank (not included) - Some users may find the backpack to be on the larger side for everyday use

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	High-quality materials, ample storage, and tech-friendly features.	Canalys, Gartner
Brand Strength & Distribution	20	10	Established brand presence and wide retail availability.	IDC, Mintel
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	GfK, Euromonitor
Price Positioning	20	10	Competitive pricing compared to similar feature-rich backpacks.	Euromonitor, Mintel
Competitive Intensity / Alternatives	10	6	Presence of alternative brands offering similar features at competitive prices.	IDC, Gartner
Use-case/OS Advantage	5	5	Versatile design suitable for various use cases and operating systems.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack with strong specs and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—