Arctic Hunter Travel Backpack for Men 35L Laptop Bag Fit Up to 17.3-inch Laptop Expandable Multi-Layer Large Capacity Water-resistant Backpack for Office Travel Weekend, Black

Arctic Hunter Travel Backpack is a versatile and durable backpack designed for men. With a capacity of 35L, it is perfect for carrying a 17.3-inch laptop and other essentials for work, travel, or weekend trips. The backpack features multiple compartments and pockets for easy organization.
Key Features: - Expandable design for extra storage space - Water-resistant material to protect your belongings from rain or spills - Padded laptop compartment to keep your device safe and secure - Comfortable padded shoulder straps and back panel for all-day comfort - USB charging port for convenient charging on the go
For Whom: This backpack is perfect for men who need a reliable and stylish bag for work, travel, or everyday use. It is ideal for professionals, students, or anyone who needs to carry a laptop and other essentials on the go.
Pros: - Large capacity for all your belongings - Expandable design for extra storage - Water-resistant material to protect your items - Comfortable to wear for long periods - Convenient USB charging port
Cons: - May be too large for those looking for a smaller backpack - Limited color options available

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	Offers ample space and protection for large laptops.	TechRadar
Brand Strength & Distribution	20	10	Established brand with wide retail presence in India.	GFK
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar products in India.	Flipkart
Competitive Intensity / Alternatives	10	6	Facing moderate competition from other brands in the market.	TechCrunch
Use-case/OS Advantage	5	5	Designed for office and travel use, suitable for Windows laptops.	Amazon
Final Market Score	100	66/100 (3.30/5)	Well-positioned laptop backpack with strong brand presence in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—