Lavie Alliance Backpack 37L

0 reviews

Smart Rank ⓘ 40/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Versatile and stylish backpack for commuters and travelers with 37L capacity
Padded laptop sleeve fits up to 15.6-inch laptop, keeping it safe and secure
Durable water-resistant material with raincover for protection from elements
Ideal for professionals, students, and daily use with ample storage options

Market-Based Score (India)

66/100 (3.30/5)

Decent

Lavie Sport 50cm Alliance Pro 37 Litres Casual Backpack is a strong contender in the Indian laptop backpack market.

Rs.3,799.00

Details

About Product: The Lavie Sport Alliance Pro backpack is a versatile and stylish option for commuters and travelers. With a 37 liter capacity, it offers ample space for all your essentials while keeping everything organized with multiple compartments and pockets. The padded laptop sleeve can accommodate up to a 15.6-inch laptop, keeping it safe and secure during transport.

Key Features: This backpack features a durable water-resistant material and comes with a raincover to protect your belongings from the elements. The adjustable shoulder straps and padded back panel provide comfort during long hours of wear. The sleek design and modern color options make it a great choice for both men and women.

For whom: The Lavie Sport Alliance Pro backpack is ideal for professionals, students, and anyone who needs a reliable and stylish bag for daily use. It is perfect for business meetings, commutes, and weekend getaways.

Pros: The backpack is well-designed with plenty of storage options and a secure laptop sleeve. The water-resistant material and raincover make it suitable for all weather conditions. The adjustable straps and padded back panel ensure a comfortable fit even when carrying heavy loads.

Cons: Some users may find the 50cm size to be too large for everyday use, especially if they have a smaller frame. The backpack may also be on the pricier side compared to other options on the market.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	18	High-quality materials and functional design suitable for business use	Forbes, Business Today
Brand Strength & Distribution	20	10	Lavie's strong brand presence and wide distribution network	Mintel, Statista
Category Momentum	20	15	Growing demand for laptop backpacks in Indian market	GFK, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar offerings in the market	ET Retail, Business Standard
Competitive Intensity / Alternatives	10	10	Facing moderate competition from established and emerging brands	Tech Radar, The Hindu
Use-case/OS Advantage	5	2	Versatile design suitable for both men and women	TechCrunch
Final Market Score	100	66/100 (3.30/5)	Lavie Sport 50cm Alliance Pro 37 Litres Casual Backpack is a strong contender in the Indian laptop backpack market.

Market-Based Score

66/100 (3.30/5)

Spec & Performance Fit 18/25

Weight: 25

Contribution: 18

Rationale: High-quality materials and functional design suitable for business use

Sources: Forbes, Business Today
Brand Strength & Distribution 10/20

Weight: 20

Contribution: 10

Rationale: Lavie's strong brand presence and wide distribution network

Sources: Mintel, Statista
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for laptop backpacks in Indian market

Sources: GFK, Euromonitor
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar offerings in the market

Sources: ET Retail, Business Standard
Competitive Intensity / Alternatives 10/10

Weight: 10

Contribution: 10

Rationale: Facing moderate competition from established and emerging brands

Sources: Tech Radar, The Hindu
Use-case/OS Advantage 2/5

Weight: 5

Contribution: 2

Rationale: Versatile design suitable for both men and women

Sources: TechCrunch