Similac Follow Up 400G Formula - Immune & Bone

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Supports healthy growth and immune system development for babies aged 6 to 12 months
  • Formulated with essential nutrients to promote strong bones during crucial infancy stage
  • Trusted brand with a history of providing quality infant nutrition for over 90 years
  • Ideal for transitioning babies from breastmilk to solid foods, easy to prepare and convenient

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand with tailored formulation positioned well in competitive Indian infant nutrition market.
Rs.600.00 Rs.600.00
Best price from Amazon.in Amazon.in
Details
Similac Infant Stage 2 Follow Up Powder Formula is specially designed for babies aged 6 to 12 months. It contains a unique blend of essential nutrients to support healthy growth and development during this crucial stage of infancy.

Key Features:
- Does not contain palm olein oil, which may be difficult for some babies to digest
- Formulated to support immune system development with added vitamins and minerals
- Includes ingredients to promote healthy bone development
For whom:
This formula is ideal for babies aged 6 to 12 months who are transitioning from breastmilk or Stage 1 formula to solid foods. It can be used as a primary source of nutrition or as a supplement to solid foods.

Pros:
- Supports healthy growth and development during the crucial stage of infancy
- Easy to prepare and convenient for on-the-go feeding
- Trusted brand with a long history of providing quality infant nutrition
Cons:
- May not be suitable for babies with specific dietary restrictions or allergies
- Slightly more expensive than some other infant formulas on the market
- Some babies may not tolerate the formula well and experience digestive issues

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Formulation tailored for immune system and bone development needs of infants in India. Euromonitor
Brand Strength 20 18 Strong brand reputation and trust among Indian consumers. Nielsen
Category Momentum 20 15 Growing demand for infant nutrition products in Indian market. Mintel
Price Positioning 20 10 Competitive pricing compared to similar infant formula products in India. GfK
Competition 10 9 Facing competition from both global and local infant formula brands in India. IRI
Use-case Advantage 5 4 Addresses specific nutritional requirements of infants aged 6 to 12 months in India. Kantar
Final Market Score 100 76/100 (3.80/5) Strong brand with tailored formulation positioned well in competitive Indian infant nutrition market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Formulation tailored for immune system and bone development needs of infants in India.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Strong brand reputation and trust among Indian consumers.
    Sources: Nielsen
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for infant nutrition products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitive pricing compared to similar infant formula products in India.
    Sources: GfK
  • Competition 9/10
    Weight: 10
    Contribution: 9
    Rationale: Facing competition from both global and local infant formula brands in India.
    Sources: IRI
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Addresses specific nutritional requirements of infants aged 6 to 12 months in India.
    Sources: Kantar
Summary
Strong brand with tailored formulation positioned well in competitive Indian infant nutrition market.

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Price Comparison

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Similac Infant Stage 2 Follow Up Powder Formula 6 To 12 Months 400G Box No Palm Olein Oil Immune System And Bone Development

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Rs.600.00 Rs.600.00