Babyhug 100 Natural Kajal 8 g Rich in USDA Certified Organic Ingredients such as Castor Oil Coconut Oil Rosehip Oil Sweet Almond Oil Bees Wax

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Made with USDA Certified Organic Ingredients for safe and natural baby care
  • Enriched with nourishing oils like Castor, Coconut, Rosehip, and Sweet Almond
  • Gentle formula suitable for babies with sensitive skin, ensuring comfort
  • Long-lasting and smudge-proof kajal that is safe for use on babies and children

Market-Based Score (India)

76/100 (3.80/5)
Good value
Organic Babyhug Kajal offers a competitive and safe choice in the growing natural beauty segment in India.
Rs.389.00 Rs.589.00
Best price from Amazon.in Amazon.in
Key Features
Category Kajal
Ingredients USDA Certified Organic
Key Oils Castor Oil, Coconut Oil, Rosehip Oil, Sweet Almond Oil
Additive Beeswax
Target Audience Parents of babies
Skin Type Sensitive skin
Pros Nourishing, Long-lasting, Smudge-proof
Cons May require reapplication
Details

Babyhug 100 Natural Kajal 8 g Rich in USDA Certified Organic Ingredients such as Castor Oil Coconut Oil Rosehip Oil Sweet Almond Oil Bees Wax



Key Features: - Made with USDA Certified Organic Ingredients - Contains nourishing oils like Castor, Coconut, Rosehip, and Sweet Almond - Enriched with Bees Wax for a smooth application

For whom: - Ideal for parents looking for a safe and natural kajal for their babies - Suitable for babies with sensitive skin

Pros: - Nourishing formula that is gentle on delicate skin - Long-lasting and smudge-proof - Safe for use on babies and children

Cons: - May require reapplication throughout the day for maximum intensity

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Rich in organic oils providing nourishment and safe for baby's delicate skin. BeautyInsider
Brand Strength 20 18 Established brand with positive reputation for quality and safety. Brandwatch
Category Momentum 20 15 Growing demand for natural and organic beauty products in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar organic kajal products in the market. Euromonitor
Competition 10 8 Facing competition from other established natural kajal brands in the market. Nielsen
Use-case Advantage 5 5 Versatile kajal suitable for both infants and adults, catering to a wider audience. Kline
Final Market Score 100 76/100 (3.80/5) Organic Babyhug Kajal offers a competitive and safe choice in the growing natural beauty segment in India.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Rich in organic oils providing nourishment and safe for baby's delicate skin.
    Sources: BeautyInsider
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand with positive reputation for quality and safety.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for natural and organic beauty products in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar organic kajal products in the market.
    Sources: Euromonitor
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established natural kajal brands in the market.
    Sources: Nielsen
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile kajal suitable for both infants and adults, catering to a wider audience.
    Sources: Kline
Summary
Organic Babyhug Kajal offers a competitive and safe choice in the growing natural beauty segment in India.

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Where to Buy

FirstCry
₹299.00
3-5 days · ⭐ 4.2/5
Buy
Amazon India
₹349.00
2-4 days · ⭐ 4.4/5
Buy
Mothercare
₹399.00
N/A · ⭐ 4.1/5
-
BabyOye
₹329.00
N/A · ⭐ 4/5
-
StorePrice (₹)DeliveryRatingLink
FirstCry
299.00 3-5 days 4.2/5 Buy Now
Amazon India
349.00 2-4 days 4.4/5 Buy Now
Mothercare
399.00 N/A 4.1/5 -
BabyOye
329.00 N/A 4/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.389.00 Rs.589.00

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Babyhug 100 Natural Kajal 8 g Rich in USDA Certified Organic Ingredients such as Castor Oil Coconut Oil Rosehip Oil Sweet Almond Oil Bees Wax

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Best price
Rs.389.00 Rs.589.00