Parag Fragrances Pure Natural Diamond Series Real Chandan

Parag Fragrances Pure Natural Diamond Series Real Chandan

Parag Fragrances Pure Natural Diamond Series Real Chandan is a luxurious perfume crafted from pure sandalwood (chandan) extract. The scent is rich, earthy, and long-lasting, making it a perfect choice for those looking for a high-quality fragrance.
Key Features: - Made from 100% pure sandalwood extract - Long-lasting fragrance - Luxurious and sophisticated scent - Free from harsh chemicals and additives
For whom: This perfume is perfect for individuals who appreciate high-quality, natural fragrances. It is a great choice for both men and women who prefer woody and earthy scents.
Pros: - Pure sandalwood extract for a rich and authentic scent - Long-lasting fragrance that lingers throughout the day - Free from harsh chemicals and additives, making it safe for sensitive skin - Luxurious and sophisticated scent perfect for special occasions
Cons: - The price point may be higher compared to synthetic fragrances - The strong, earthy scent may not be to everyone's liking - Limited availability in certain regions.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of pure natural ingredients stands out in the attar category.	Fragrance Foundation
Brand Strength	20	18	Established brand with a loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for natural fragrances in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural attars in the market.	Retail Today
Competition	10	10	Facing moderate competition from other natural attar brands.	India Retail News
Use-case Advantage	5	3	Versatile fragrance suitable for various occasions.	Vogue
Final Market Score	100	76/100 (3.80/5)	Parag Fragrances Pure Natural Diamond Series Real Chandan attar offers a compelling blend of natural ingredients with strong brand loyalty.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—