Parag Fragrances Long Lasting Non Alcoholic Grade 1 Attar 25ml Spain Saffron

Parag Fragrances Long Lasting Non Alcoholic Grade 1 Attar 25ml Spain Saffron

Key Features: - Non-alcoholic long-lasting attar - Made with Grade 1 ingredients - Infused with Spain Saffron for a unique fragrance

For whom: - Ideal for those who prefer non-alcoholic scents - Those who want a long-lasting fragrance - Individuals looking for a unique and exotic scent

Pros: - Lasts longer than traditional alcohol-based perfumes - Unique scent with Spain Saffron - Made with Grade 1 ingredients for quality

Cons: - May not be suitable for those looking for a more traditional perfume scent - Some users may prefer alcohol-based fragrances for a stronger initial scent

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The long-lasting and non-alcoholic nature of the attar fits well with current consumer preferences in India.	BusinessToday, Livemint
Brand Strength	20	18	Parag Fragrances is a well-established brand known for quality attars.	TOI, Hindu
Category Momentum	20	15	Growing demand for premium attar products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar premium attar products in the market.	BusinessLine, Outlook
Competition	10	0	Intense competition from both local and international attar brands in the Indian market.	EconomicTimes, CNBC
Use-case Advantage	5	3	Offers a unique fragrance experience suitable for special occasions.	IndiaToday
Final Market Score	100	66/100 (3.30/5)	Parag Fragrances Long Lasting Non Alcoholic Grade 1 Attar 25ml Spain Saffron is well-positioned in the premium attar segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—