Parag fragrances Kesar Chandan With Handcrafted Wooden Box For Unisex 8ml Liquid

Parag fragrances Kesar Chandan With Handcrafted Wooden Box For Unisex 8ml Liquid

Parag fragrances Kesar Chandan is a unique fragrance that comes in a handcrafted wooden box. The scent is a blend of saffron and sandalwood, creating a luxurious and exotic aroma.

Key Features:
- Unisex fragrance suitable for both men and women
- Comes in a beautifully handcrafted wooden box
- Long-lasting 8ml liquid formula

For whom:
This fragrance is suitable for anyone who appreciates exotic and luxurious scents. It is perfect for those who are looking for a unisex fragrance that stands out from the crowd.

Pros:
- Unique blend of saffron and sandalwood
- Comes in a beautifully crafted wooden box
- Long-lasting formula

Cons:
- Some may find the scent too strong for everyday wear
- The wooden box may not be practical for travel

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of Kesar and Chandan in a handcrafted wooden box appeals to Indian consumers.	Vogue, Femina
Brand Strength	20	18	Established brand with loyal customer base in fragrance segment.	ET BrandEquity, India Today
Category Momentum	20	15	Growing demand for natural fragrances in Indian market.	Mint, Business Standard
Price Positioning	20	15	Competitively priced for the premium attar segment in India.	The Economic Times, Hindu Business Line
Competition	10	5	Facing competition from traditional and new entrants in the attar market.	Business Today, Livemint
Use-case Advantage	5	3	Versatile unisex fragrance suitable for various occasions.	Cosmopolitan
Final Market Score	100	76/100 (3.80/5)	Parag fragrances Kesar Chandan attar offers a unique blend in a premium packaging, appealing to diverse Indian consumers.

Factor	Rating (out of 5)	Notes
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