Parag Fragrances Kannauji Attar Set No 2 Desi Gulab Mitti Chemeli Hena Chandan Amber Oudh

Parag Fragrances Kannauji Attar Set No 2 Desi Gulab Mitti Chemeli Hena Chandan Amber Oudh

Parag Fragrances Kannauji Attar Set No 2 is a luxurious collection of traditional Indian perfumes crafted from high-quality natural ingredients. Each scent in this set is designed to evoke the essence of India's rich cultural heritage and floral abundance.

Key Features: - Includes fragrances like Desi Gulab, Mitti, Chemeli, Hena, Chandan, Amber, and Oudh - Made from premium essential oils and natural extracts - Long-lasting and captivating scents - Packaged in elegant glass bottles for easy application

For whom: This attar set is perfect for individuals who appreciate unique and exotic fragrances, as well as those who want to experience the authentic scents of India. It is ideal for those looking for long-lasting, natural perfumes that make a statement.

Pros: - Authentic Indian fragrances - Premium quality ingredients - Versatile scents suitable for various occasions - Elegant packaging makes it a great gift option

Cons: - Some scents may be too strong for sensitive noses - More expensive than synthetic perfumes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Unique blend of fragrances catering to diverse preferences.	Vogue India, Femina
Brand Strength	20	10	Established brand with loyal customer base.	ET Brand Equity, The Hindu
Category Momentum	20	15	Growing demand for traditional attars in Indian market.	Mint, Business Standard
Price Positioning	20	8	Competitively priced compared to similar luxury attar sets.	Forbes India, Business Today
Competition	10	10	Facing moderate competition from other premium attar brands.	India Today, Outlook
Use-case Advantage	5	5	Versatile scents suitable for various occasions.	Elle India
Final Market Score	100	66/100 (3.30/5)	Parag Fragrances Kannauji Attar Set No 2 offers a well-rounded blend of traditional fragrances at a competitive price point.

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