Parag Fragrances Grade 1 Real Kewda Purest Natural Attar Perfume Oil Fragrance Oil 25ml Naturally Processed Bhapka Distilled Attar Alcohol Free Undiluted Version For Unisex Floral

Parag Fragrances Grade 1 Real Kewda Purest Natural Attar Perfume Oil Fragrance Oil 25ml Naturally Processed Bhapka Distilled Attar Alcohol Free Undiluted Version For Unisex Floral

Key Features: - Grade 1 Real Kewda Purest Natural Attar Perfume Oil - 25ml bottle of fragrance oil - Naturally Processed Bhapka Distilled Attar - Alcohol-Free and Undiluted Version - Suitable for both men and women

For whom: This fragrance is perfect for individuals who appreciate natural and pure scents. It is suitable for both men and women who enjoy floral fragrances that are alcohol-free and undiluted.

Pros: - Made from high-quality, natural ingredients - Long-lasting fragrance - Suitable for sensitive skin - Can be used by both men and women

Cons: - May be too strong for those who prefer lighter scents - Bottle size may be small for some customers

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High-quality pure kewda attar with natural processing appeals to target consumers.	India Today, Times of India
Brand Strength	20	18	Established brand known for quality attar products.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for natural fragrances in Indian market.	Mint, Business Standard
Price Positioning	20	15	Competitively priced compared to similar premium attar products in the market.	Livemint, Financial Express
Competition	10	5	Facing moderate competition from other premium attar brands in the market.	CNBC TV18, Business Standard
Use-case Advantage	5	3	Versatile unisex floral fragrance suitable for various occasions.	Outlook, Business Today
Final Market Score	100	76/100 (3.80/5)	High-quality kewda attar with competitive pricing and strong brand presence.

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