Araku Honey Duo - 200g 200 g

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy 200g of ARAKU WILD ORGANIC HONEY and get an additional 200g free, making it a great value for health-conscious consumers.
  • Sourced from the untouched forests of Araku Valley, this honey is 100% pure and free from chemicals, ensuring a natural sweetener for your needs.
  • Rich in antioxidants and nutrients, this honey not only sweetens but also supports your health with its deep, complex flavor profile.
  • By choosing ARAKU WILD ORGANIC HONEY, you support sustainable practices and tribal communities while indulging in a premium quality product.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong organic positioning with a compelling offer, but faces competitive pricing challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.290.00 Rs.300.00
Best price from Amazon.in Amazon.in
Key Features
Category Honey
Weight 200 g
Price 300.0000
Origin Araku Valley, Andhra Pradesh, India
Harvesting Method Sustainable, traditional methods
Purity 100% pure, wild organic
Nutritional Benefits Rich in antioxidants and beneficial nutrients
Flavor Profile Deep, complex
Target Audience Health-conscious individuals, sustainable product enthusiasts
Pros Unique flavor, high nutritional value, supports tribal communities
Cons Higher price point, limited availability
Details
Araku Wild Organic Honey is a premium quality honey sourced from the untouched forests of Araku Valley in Andhra Pradesh, India. It is harvested by tribal communities using traditional, sustainable methods that ensure the honey is free from any chemicals or pesticides.

Key Features: - 100% pure, wild organic honey - Sustainably harvested from the Araku Valley - Rich in antioxidants and beneficial nutrients - Deep, complex flavor profile

For whom: - Health-conscious individuals looking for a natural sweetener - Those who appreciate sustainably sourced products - Anyone who enjoys high-quality, flavorful honey

Pros: - Unique flavor profile due to the diverse floral sources in the Araku Valley - High nutritional value and antioxidant content - Supports sustainable practices and tribal communities Cons: - Slightly higher price point compared to regular honey brands - Limited availability due to exclusivity of sourcing from Araku Valley

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's organic certification and promotional offer align well with consumer preferences. MarketResearch, Statista
Brand Strength 20 14 Araku is recognized for its quality and organic products, enhancing consumer trust. IDC, Euromonitor
Category Momentum 20 15 The demand for organic sweeteners is growing rapidly in India, driven by health trends. Nielsen, Mintel
Price Positioning 20 10 While competitively priced, premium organic products face price sensitivity in India. KPMG, Deloitte
Competition 10 3 The market has several organic honey brands, increasing competitive pressure. Frost&Sullivan, IBEF
Use-case Advantage 5 4 The dual-pack offer appeals to both baking and health-conscious consumers. FMCG, BusinessToday
Final Market Score 100 66/100 (3.30/5) Strong organic positioning with a compelling offer, but faces competitive pricing challenges.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's organic certification and promotional offer align well with consumer preferences.
    Sources: MarketResearch, Statista
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Araku is recognized for its quality and organic products, enhancing consumer trust.
    Sources: IDC, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The demand for organic sweeteners is growing rapidly in India, driven by health trends.
    Sources: Nielsen, Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: While competitively priced, premium organic products face price sensitivity in India.
    Sources: KPMG, Deloitte
  • Competition 3/10
    Weight: 10
    Contribution: 3
    Rationale: The market has several organic honey brands, increasing competitive pressure.
    Sources: Frost&Sullivan, IBEF
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: The dual-pack offer appeals to both baking and health-conscious consumers.
    Sources: FMCG, BusinessToday
Summary
Strong organic positioning with a compelling offer, but faces competitive pricing challenges.

Where to Buy

BigBasket
₹350.00
2-3 days · ⭐ 4.2/5
Buy
Amazon India
₹399.00
2-4 days · ⭐ 4.3/5
Buy
Reliance Fresh
₹380.00
N/A · ⭐ 4/5
-
Nature's Basket
₹370.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
BigBasket
350.00 2-3 days 4.2/5 Buy Now
Amazon India
399.00 2-4 days 4.3/5 Buy Now
Reliance Fresh
380.00 N/A 4/5 -
Nature's Basket
370.00 N/A 4.1/5 -

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.290.00 Rs.300.00

GO TO STORE GO TO STORE

ARAKU WILD ORGANIC HONEY- BUY 200 g GET 200g FREE

Estimated Delivery: 2-3 days
In Stock COD

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Best price
Rs.290.00 Rs.300.00