Sony BRAVIA 55" 5 Series 4K Ultra HD Smart Mini LED Google TV - K-55XR55A

The Sony BRAVIA 55" 5 Series 4K Ultra HD Smart Mini LED Google TV offers stunning picture quality and smart features in a sleek design. With built-in Google TV, you can easily access your favorite streaming services, apps, and games all in one place.

Key Features: - 4K Ultra HD resolution for crystal-clear picture quality - Mini LED technology for enhanced brightness and contrast - Google TV for easy access to a wide range of entertainment options - Smart features like voice control and built-in Google Assistant - Sleek design that enhances any living room decor

For whom: This TV is perfect for anyone who enjoys streaming movies and shows, playing games, or simply watching their favorite content in stunning detail. Whether you're a movie buff, a gamer, or a casual viewer, the Sony BRAVIA 55" 5 Series has something to offer.

Pros: - Crisp, clear picture quality with 4K resolution - Easy access to a wide range of streaming services and apps - Smart features like voice control and Google Assistant - Sleek design that fits seamlessly into any living room decor

Cons: - May be on the pricier side compared to other TVs in its size range - Some users may find the smart features a bit overwhelming at first - Limited availability in some regions, may be difficult to find in stores

Specs	Details
Brand	Sony
Model	BRAVIA 55" 5 Series K-55XR55A
Screen Size	55 inches
Panel Type	Mini LED
Resolution	4K Ultra HD
Refresh Rate	N/A
HDR	N/A
OS/Platform	Google TV
App Support	N/A
Connectivity (HDMI/eARC/USB)	N/A
Wireless (Wi-Fi/BT)	N/A
Audio	N/A
Warranty	N/A

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced features like 4K Ultra HD and Google TV.	Gadgets 360
Brand Strength	20	18	Sony's strong brand reputation in Indian market.	Brand Equity
Category Momentum	20	15	Strong growth in smart TV segment in India.	IDC
Price Positioning	20	10	Competitively priced for its features in India.	The Economic Times
Competition	10	8	Facing strong competition from other premium brands.	Business Standard
Use-case Advantage	5	5	Tailored for Indian consumer preferences and needs.	TechRadar
Final Market Score	100	76/100 (3.80/5)	Strong contender in the premium smart TV segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—