Sony BRAVIA 55" 4K Ultra HD Smart Mini LED Google TV K-55XR50

- About Product: The Sony BRAVIA 55" 4K Ultra HD Smart Mini LED Google TV K-55XR50 is a top-of-the-line smart TV that offers stunning picture quality and immersive sound. With its ultra high definition display and Google TV platform, this TV delivers a seamless entertainment experience for users.

- Key Features: The key features of this TV include a 55" display with 4K resolution, Google TV platform for easy access to streaming services and apps, Mini LED technology for enhanced brightness and contrast, and Dolby Atmos sound for a cinematic audio experience. Additionally, the TV is equipped with voice control capabilities and a sleek design that will complement any living room decor.

- For whom: This TV is perfect for avid movie watchers, sports fans, gamers, and anyone who values high quality picture and sound when watching TV or streaming content. The Google TV platform also makes it easy for users to access their favorite streaming services and apps all in one place.

- Pros & Cons: The pros of the Sony BRAVIA 55" 4K Ultra HD Smart Mini LED Google TV K-55XR50 include its stunning picture quality, immersive sound, sleek design, and easy-to-use Google TV platform. However, some users may find the price point to be a bit high compared to other smart TVs on the market. Overall, this TV offers a premium viewing experience that is sure to impress even the most discerning consumers.

Specs	Details
Brand	Sony
Model	BRAVIA 55" 4K Ultra HD Smart Mini LED Google TV K-55XR50
Screen Size	55 inches
Panel Type	Mini LED
Resolution	4K Ultra HD
Refresh Rate	N/A
HDR	N/A
OS/Platform	Google TV
App Support	N/A
Connectivity (HDMI/eARC/USB)	N/A
Wireless (Wi-Fi/BT)	N/A
Audio	N/A
Warranty	N/A

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High-resolution display and smart features align well with market trends.	Tech Radar
Brand Strength	20	18	Sony's strong brand reputation in India.	Brand Equity
Category Momentum	20	15	Growing demand for smart TVs in Indian market.	GFK
Price Positioning	20	10	Competitive pricing compared to similar models in the market.	PriceBaba
Competition	10	8	Facing strong competition from other leading brands in the segment.	Business Standard
Use-case Advantage	5	5	Caters to diverse entertainment needs of Indian consumers.	Tech Crunch
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the Sony BRAVIA 55" 4K Ultra HD Smart Mini LED Google TV well in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—