Sony BRAVIA 3 Series 164 cm (65 inches) 4K Ultra HD AI Smart LED Google TV K-65S30 (Black)

The Sony BRAVIA 3 Series 164 cm (65 inches) 4K Ultra HD AI Smart LED Google TV K-65S30 is a high-quality television that offers stunning picture clarity and smart features.

Key features of this TV include a 4K Ultra HD resolution for crisp and detailed images, AI technology for smart recommendations and voice control, and Google TV for access to a wide range of apps and streaming services.

This TV is perfect for anyone looking for a top-of-the-line viewing experience with smart features that make it easy to access all your favorite shows and movies.

Pros: - Excellent picture quality with 4K resolution - AI technology for smart recommendations - Google TV for easy access to apps and streaming services Cons: - Larger size may not be suitable for smaller rooms - Higher price point compared to other TVs in the market

Specs	Details
Brand	Sony
Model	BRAVIA 3 Series 164 cm (65 inches) 4K Ultra HD AI Smart LED Google TV K-65S30 (Black)
Screen Size	164 cm (65 inches)
Panel Type	N/A
Resolution	4K Ultra HD
Refresh Rate	N/A
HDR	N/A
OS/Platform	Google TV
App Support	N/A
Connectivity (HDMI/eARC/USB)	N/A
Wireless (Wi-Fi/BT)	N/A
Audio	N/A
Warranty	N/A

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced features like 4K Ultra HD and AI technology align well with Indian consumer preferences.	Tech Radar, NDTV Gadgets
Brand Strength	20	15	Sony's strong brand reputation and trust among Indian consumers.	Brand Equity, Forbes India
Category Momentum	20	10	Strong growth in demand for Smart Televisions in Indian market.	GfK, IDC
Price Positioning	20	10	Competitively priced compared to similar offerings in the market.	Business Standard, The Economic Times
Competition	10	6	Facing tough competition from other leading brands in the Smart TV segment.	Livemint, Financial Express
Use-case Advantage	5	5	Offers unique features catering to specific needs of Indian consumers.	Mint, The Hindu
Final Market Score	100	66/100 (3.30/5)	Sony BRAVIA 3 Series 164 cm (65 inches) 4K Ultra HD AI Smart LED Google TV K-65S30 (Black) is a strong contender in the Indian Smart TV market segment.

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