Sony BRAVIA 3 Series 139 cm (55 inches) 4K Ultra HD AI Smart LED Google TV K-55S30B (Black)

About Product: The Sony BRAVIA 3 Series is a 55-inch 4K Ultra HD AI Smart LED Google TV that delivers stunning picture quality and smart features. With Google TV built-in, you can easily stream your favorite movies and shows from popular apps like Netflix, YouTube, and more. The sleek design and advanced technology make it a great addition to any living room.

Key Features: This TV features a 4K Ultra HD display with HDR support for vibrant colors and detailed images. The AI technology enhances picture quality and sound for an immersive viewing experience. With Google Assistant built-in, you can control your TV with voice commands and access a wide range of apps and services.

For whom: The Sony BRAVIA 3 Series is perfect for anyone looking for a high-quality TV with smart features. Whether you enjoy watching movies, gaming, or streaming content, this TV has everything you need for an amazing entertainment experience.

Pros: The picture quality is exceptional, with deep blacks and vivid colors. The smart features make it easy to access your favorite content, and the Google Assistant integration adds convenience. The sleek design and slim bezels give the TV a modern and sophisticated look.

Cons: Some users may find the remote control a bit complicated to use, and the price point may be higher compared to other similar TVs on the market. Additionally, the sound quality may not be as impressive as the picture quality, requiring external speakers for a better audio experience.

Specs	Details
Brand	Sony
Model	BRAVIA 3 Series K-55S30B
Screen Size	139 cm (55 inches)
Panel Type	LED
Resolution	4K Ultra HD
Refresh Rate	N/A
HDR	N/A
OS/Platform	Google TV
App Support	AI Smart
Connectivity (HDMI/eARC/USB)	N/A
Wireless (Wi-Fi/BT)	N/A
Audio	N/A
Warranty	N/A

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced features like 4K Ultra HD and AI Smart capabilities.	Gadgets 360
Brand Strength	20	18	Sony's strong brand reputation in India.	Brand Equity
Category Momentum	20	15	Growing demand for Smart TVs in Indian market.	IDC
Price Positioning	20	10	Competitively priced for the features offered.	The Economic Times
Competition	10	8	Facing strong competition from other leading brands in the segment.	Canalys
Use-case Advantage	5	5	Tailored for Indian viewing preferences and content consumption habits.	TechRadar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature set position Sony BRAVIA 3 Series well in the competitive Indian Smart TV market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—