Sony BRAVIA 3 Series 108 cm (43 inches) 4K Ultra HD AI Smart LED Google TV K-43S30 (Black)

The Sony BRAVIA 3 Series 4K Ultra HD AI Smart LED Google TV K-43S30 is a sleek 43-inch television that offers stunning picture quality and smart features.

Key Features: - 4K Ultra HD resolution for crystal clear images - AI-enhanced picture quality for realistic colors and contrast - Google TV platform for easy access to streaming apps and content - Voice control with Google Assistant for hands-free navigation

For whom: This TV is perfect for anyone who wants a high-quality viewing experience with smart features. It is ideal for movie lovers, gamers, and anyone who enjoys streaming content.

Pros: - Excellent picture quality with 4K resolution and AI-enhancement - Easy access to streaming apps and content with Google TV platform - Voice control feature makes navigation convenient - Sleek design adds a modern touch to any room

Cons: - Slightly higher price point compared to other TVs in its size range - Some users may prefer a different smart platform over Google TV.

Specs	Details
Brand	Sony
Model	BRAVIA 3 Series 4K Ultra HD AI Smart LED Google TV K-43S30
Screen Size	108 cm (43 inches)
Panel Type	N/A
Resolution	4K Ultra HD
Refresh Rate	N/A
HDR	N/A
OS/Platform	Google TV
App Support	N/A
Connectivity (HDMI/eARC/USB)	N/A
Wireless (Wi-Fi/BT)	N/A
Audio	N/A
Warranty	N/A

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	4K Ultra HD and AI Smart features are popular in India.	Gadgets 360
Brand Strength	20	18	Sony's strong brand reputation in India.	Brand Equity
Category Momentum	20	15	Growing demand for smart TVs in Indian market.	IDC
Price Positioning	20	10	Competitively priced for the features offered.	The Economic Times
Competition	10	8	Facing strong competition from other leading brands.	Business Standard
Use-case Advantage	5	5	Caters to diverse entertainment needs of Indian consumers.	TechRadar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit drive positive market positioning.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—