TARGET HYGIENE ABS-Plastic Portable Room Air Purifier and Humidifier Revitalizer | Air Purifier and Revitalizer With Monochrome Light - Mi-606A - White

0 reviews
Smart Rank ⓘ 52/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enhance your indoor air quality with this portable air purifier and humidifier, effectively removing dust, pollen, and pet dander.
  • Enjoy a soothing ambiance with the monochrome light feature, perfect for creating a relaxing atmosphere in any room.
  • Compact and easy to move, this energy-efficient purifier can be used throughout your home or office without high electricity costs.
  • Experience quiet operation, allowing you to breathe clean air without disruptive noise, ideal for bedrooms and workspaces.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A solid choice for small spaces, but brand recognition and competition may hinder sales.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.6★ 21
Total / Avg 3.60★ 21
Consensus: 3.60★ from 21 total reviews
Rs.1,999.00 Rs.2,299.00
Best price from Amazon.in Amazon.in
Details
This portable room air purifier and humidifier revitalizer is made of durable ABS-plastic, ensuring long-lasting use. It helps to improve indoor air quality by removing dust, pollen, pet dander, and other particles from the air. The monochrome light adds a soothing ambiance to any room.

Key features of this product include its compact size, making it easy to move from room to room as needed. It is also energy-efficient, so you can leave it running all day without worrying about high electricity bills. The air purifier and humidifier also has a quiet operation, allowing you to enjoy clean air without any loud noises.

This product is perfect for anyone looking to improve the air quality in their home or office. It is especially beneficial for those with allergies or respiratory issues, as it helps to reduce irritants in the air. The soothing monochrome light adds a touch of relaxation to any space, making it perfect for bedrooms, living rooms, or offices.

Pros of this product include its compact size and energy-efficient operation. It is also easy to use and maintain, making it a convenient addition to any space. The monochrome light adds a calming ambiance, perfect for creating a relaxing atmosphere.

Cons of this product may include the limited coverage area, as it is best suited for small to medium-sized rooms. Some users may also prefer a different color option for the light. Additionally, the filter may need to be replaced periodically, adding to the overall cost of the product.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The product offers essential features like purification and humidification, appealing to consumers. notebookcheck
Brand Strength 20 10 TARGET HYGIENE is a lesser-known brand compared to established competitors in the market. Canalys
Category Momentum 20 15 Portable air purifiers are gaining popularity in urban India due to rising pollution levels. IDC
Price Positioning 20 14 Competitively priced for the features offered, but still higher than some local alternatives. Gartner
Competition 10 6 Faces stiff competition from well-established brands with stronger market presence. Counterpoint
Use-case Advantage 5 3 Ideal for small spaces, but limited in larger room effectiveness compared to larger units. TechRadar
Final Market Score 100 66/100 (3.30/5) A solid choice for small spaces, but brand recognition and competition may hinder sales.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The product offers essential features like purification and humidification, appealing to consumers.
    Sources: notebookcheck
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: TARGET HYGIENE is a lesser-known brand compared to established competitors in the market.
    Sources: Canalys
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Portable air purifiers are gaining popularity in urban India due to rising pollution levels.
    Sources: IDC
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Competitively priced for the features offered, but still higher than some local alternatives.
    Sources: Gartner
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Faces stiff competition from well-established brands with stronger market presence.
    Sources: Counterpoint
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Ideal for small spaces, but limited in larger room effectiveness compared to larger units.
    Sources: TechRadar
Summary
A solid choice for small spaces, but brand recognition and competition may hinder sales.

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Price Comparison

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Amazon.in More Detail

Rs.1,999.00 Rs.2,299.00

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TARGET HYGIENE ABS-Plastic Portable Room Air Purifier and Humidifier Revitalizer | Air Purifier and Revitalizer With Monochrome Light - Mi-606A - White

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Best price
Rs.1,999.00 Rs.2,299.00