VELURA 10pcs HEPA Air Purifier Replacement Filter for DAIKIN
Smart Rank ⓘ
40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.
Market-Based Score (India)
66/100 (3.30/5)
Decent Strong product with good brand recognition but faces stiff competition in the Indian market.
Reviews across marketplaces
Platform | Rating | Reviews |
---|---|---|
amazon | 0★ | 0 |
Total / Avg | 0.00★ | 0 |
Consensus:
0.00★ from 0 total reviews
Details
This VELURA HEPA Air Purifier Replacement Filter is specially designed for use with DAIKIN MC70 and MCK57 air purifiers. It comes in a pack of 10 pieces, ensuring that you always have a fresh filter on hand to maintain clean and healthy indoor air quality.
Key Features:
- HEPA filter removes 99.97% of airborne particles as small as 0.3 microns
- Activated carbon layer absorbs odors and harmful gases
- Easy to install and replace
- Helps prolong the life of your air purifier
Ideal for households with allergy sufferers, pet owners, or anyone looking to improve the air quality in their home, this replacement filter provides peace of mind knowing that your air purifier is working efficiently to remove harmful pollutants from the air.
Pros:
- High filtration efficiency
- Helps eliminate odors and harmful gases
- Convenient pack of 10 for extended use
Cons:
- May need to be replaced more frequently in households with higher levels of pollutants
- Compatible with specific DAIKIN models only
Market-Based Score — Breakdown
Factor | Weight | Contribution | Rationale | Sources |
---|---|---|---|---|
Spec/Feature Fit | 25 | 18 | The HEPA filter is a standard for air purifiers, meeting consumer expectations for quality. | ConsumerReports, TechRadar |
Brand Strength | 20 | 10 | DAIKIN is a well-known brand, but competition from local brands is strong. | Canalys, Gartner |
Category Momentum | 20 | 15 | Air purifier filters are increasingly in demand due to rising air quality concerns in India. | IDC, Statista |
Price Positioning | 20 | 12 | Pricing is competitive, but premium compared to local alternatives, affecting market reach. | Nielsen, MarketWatch |
Competition | 10 | 8 | Strong competition from both international and local brands in the air filter market. | IDC, Gartner |
Use-case Advantage | 5 | 3 | Filters are essential for air purifiers, but consumers may overlook replacement frequency. | HomeImprovement, ConsumerReports |
Final Market Score | 100 | 66/100 (3.30/5) | Strong product with good brand recognition but faces stiff competition in the Indian market. |
Market-Based Score
66/100 (3.30/5)
-
Spec/Feature Fit 18/25
Weight: 25Contribution: 18Rationale: The HEPA filter is a standard for air purifiers, meeting consumer expectations for quality.Sources: ConsumerReports, TechRadar -
Brand Strength 10/20
Weight: 20Contribution: 10Rationale: DAIKIN is a well-known brand, but competition from local brands is strong.Sources: Canalys, Gartner -
Category Momentum 15/20
Weight: 20Contribution: 15Rationale: Air purifier filters are increasingly in demand due to rising air quality concerns in India.Sources: IDC, Statista -
Price Positioning 12/20
Weight: 20Contribution: 12Rationale: Pricing is competitive, but premium compared to local alternatives, affecting market reach.Sources: Nielsen, MarketWatch -
Competition 8/10
Weight: 10Contribution: 8Rationale: Strong competition from both international and local brands in the air filter market.Sources: IDC, Gartner -
Use-case Advantage 3/5
Weight: 5Contribution: 3Rationale: Filters are essential for air purifiers, but consumers may overlook replacement frequency.Sources: HomeImprovement, ConsumerReports
Summary
Strong product with good brand recognition but faces stiff competition in the Indian market.
Quick Compare

Rs.7,901.00
⭐ Reviews Summary
✅ What Users Love
- Effective in reducing allergens and improving air quality.
- Easy to install and fit perfectly in the designated air purifiers.
- Good value for money with a bulk pack of 10 filters.
⚠️ What to Watch
- Some users reported a decrease in performance after a few months.
- Filters may not last as long as advertised under heavy use.
- Occasional complaints about packaging leading to damaged filters.

Rs.7,933.00
⭐ Reviews Summary
✅ What Users Love
- Effectively reduces odors and improves air quality.
- Easy to install and replace in air purifiers.
- Long-lasting performance with good filtration capabilities.
⚠️ What to Watch
- Higher price compared to generic filters.
- Some users report limited effectiveness for larger spaces.
- May require more frequent replacement than expected.
Price Comparison
STORE NAME | DESCRIPTION | PRICE | |
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VELURA 10pcs HEPA Air Purifier Replacement Filter for DAIKIN MC70 MCK57|10 Pieces Hepa Air Filter| Air Filters| Home Improvement Estimated Delivery: 2-3 days
In Stock
|
Rs.4,457.00 Rs.7,901.00 COD
|
GO TO STORE GO TO STORE |
VELURA 10pcs HEPA Air Purifier Replacement Filter for DAIKIN MC70 MCK57|10 Pieces Hepa Air Filter| Air Filters| Home Improvement Estimated Delivery: 2-3 days
In Stock
COD
|