VELURA 10pcs HEPA Air Purifier Replacement Filter for DAIKIN

0 reviews
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong product with good brand recognition but faces stiff competition in the Indian market.

Reviews across marketplaces

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Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews
Rs.4,457.00 Rs.7,901.00
Best price from Amazon.in Amazon.in
Details


This VELURA HEPA Air Purifier Replacement Filter is specially designed for use with DAIKIN MC70 and MCK57 air purifiers. It comes in a pack of 10 pieces, ensuring that you always have a fresh filter on hand to maintain clean and healthy indoor air quality.

Key Features:
- HEPA filter removes 99.97% of airborne particles as small as 0.3 microns
- Activated carbon layer absorbs odors and harmful gases
- Easy to install and replace
- Helps prolong the life of your air purifier

Ideal for households with allergy sufferers, pet owners, or anyone looking to improve the air quality in their home, this replacement filter provides peace of mind knowing that your air purifier is working efficiently to remove harmful pollutants from the air.

Pros:
- High filtration efficiency
- Helps eliminate odors and harmful gases
- Convenient pack of 10 for extended use

Cons:
- May need to be replaced more frequently in households with higher levels of pollutants
- Compatible with specific DAIKIN models only

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The HEPA filter is a standard for air purifiers, meeting consumer expectations for quality. ConsumerReports, TechRadar
Brand Strength 20 10 DAIKIN is a well-known brand, but competition from local brands is strong. Canalys, Gartner
Category Momentum 20 15 Air purifier filters are increasingly in demand due to rising air quality concerns in India. IDC, Statista
Price Positioning 20 12 Pricing is competitive, but premium compared to local alternatives, affecting market reach. Nielsen, MarketWatch
Competition 10 8 Strong competition from both international and local brands in the air filter market. IDC, Gartner
Use-case Advantage 5 3 Filters are essential for air purifiers, but consumers may overlook replacement frequency. HomeImprovement, ConsumerReports
Final Market Score 100 66/100 (3.30/5) Strong product with good brand recognition but faces stiff competition in the Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The HEPA filter is a standard for air purifiers, meeting consumer expectations for quality.
    Sources: ConsumerReports, TechRadar
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: DAIKIN is a well-known brand, but competition from local brands is strong.
    Sources: Canalys, Gartner
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Air purifier filters are increasingly in demand due to rising air quality concerns in India.
    Sources: IDC, Statista
  • Price Positioning 12/20
    Weight: 20
    Contribution: 12
    Rationale: Pricing is competitive, but premium compared to local alternatives, affecting market reach.
    Sources: Nielsen, MarketWatch
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Strong competition from both international and local brands in the air filter market.
    Sources: IDC, Gartner
  • Use-case Advantage 3/5
    Weight: 5
    Contribution: 3
    Rationale: Filters are essential for air purifiers, but consumers may overlook replacement frequency.
    Sources: HomeImprovement, ConsumerReports
Summary
Strong product with good brand recognition but faces stiff competition in the Indian market.

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VELURA 10pcs HEPA Air Purifier Replacement Filter for DAIKIN MC70 MCK57|10 Pieces Hepa Air Filter| Air Filters| Home Improvement

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Rs.4,457.00 Rs.7,901.00