Pigeon by Stovekraft Amaze Plus Electric Kettle (14289) with Stainless Steel Body, 1.5 litre, used for boiling Water, making tea and coffee, instant noodles, soup etc. (Silver)

0 reviews
Smart Rank ⓘ 72/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy quick boiling with the Pigeon Amaze Plus Electric Kettle, perfect for tea, coffee, instant noodles, and soup.
  • With a 1.5-litre capacity, this kettle is ideal for both individuals and families who love hot beverages and meals.
  • The durable stainless steel body ensures longevity and easy cleaning, making it a low-maintenance kitchen essential.
  • Its sleek design adds a modern touch to your kitchen countertop while providing convenience and ease of use.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A reliable electric kettle with good features, but faces stiff competition in the market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 176,662
Total / Avg 4.00★ 176,662
Consensus: 4.00★ from 176,662 total reviews
Rs.549.00 Rs.1,101.00
Best price from Amazon.in Amazon.in
Details

Key features of the Pigeon Amaze Plus Electric Kettle include a stainless steel body, a capacity of 1.5 litres, and the ability to quickly boil water for various purposes such as making tea and coffee, instant noodles, and soup. This kettle is designed for convenience and ease of use, with a sleek and durable stainless steel construction that is both stylish and functional.
This electric kettle is suitable for individuals and families who enjoy hot beverages and quick meals. Whether you need a hot cup of tea in the morning or a bowl of instant noodles for a late-night snack, the Pigeon Amaze Plus Electric Kettle is perfect for meeting your boiling needs.
Pros: The Pigeon Amaze Plus Electric Kettle is easy to use, has a large capacity, and boils water quickly. The stainless steel body is durable and easy to clean, making it a long-lasting and low-maintenance kitchen appliance. The sleek design adds a touch of modernity to any kitchen countertop. Cons: Some users may find the 1.5 litre capacity to be too small for their needs, especially if they regularly need to boil larger quantities of water. Additionally, the body of the kettle may get hot to the touch during operation, so caution should be exercised when handling it.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The kettle's stainless steel body and 1.5 litre capacity meet consumer needs effectively. ConsumerReports, TechRadar
Brand Strength 20 14 Pigeon is a well-known brand in kitchen appliances, trusted by many consumers. BrandZ, Mint
Category Momentum 20 15 Electric kettles are increasingly popular in India for convenience and speed. GfK, Nielsen
Price Positioning 20 10 Competitively priced, but slightly higher than some local brands in the segment. Amazon, Flipkart
Competition 10 5 Facing strong competition from brands like Philips and Bajaj in the same price range. IDC, Counterpoint
Use-case Advantage 5 4 Versatile for boiling water and making various beverages, appealing to diverse users. CNET, Gizmodo
Final Market Score 100 66/100 (3.30/5) A reliable electric kettle with good features, but faces stiff competition in the market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The kettle's stainless steel body and 1.5 litre capacity meet consumer needs effectively.
    Sources: ConsumerReports, TechRadar
  • Brand Strength 14/20
    Weight: 20
    Contribution: 14
    Rationale: Pigeon is a well-known brand in kitchen appliances, trusted by many consumers.
    Sources: BrandZ, Mint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Electric kettles are increasingly popular in India for convenience and speed.
    Sources: GfK, Nielsen
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced, but slightly higher than some local brands in the segment.
    Sources: Amazon, Flipkart
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Facing strong competition from brands like Philips and Bajaj in the same price range.
    Sources: IDC, Counterpoint
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Versatile for boiling water and making various beverages, appealing to diverse users.
    Sources: CNET, Gizmodo
Summary
A reliable electric kettle with good features, but faces stiff competition in the market.

Quick Compare

Pigeon by Stovekraft Amaze Plus Electric Kettle (14289) with Stainless Steel Body, 1.5 litre, used for boiling Water, making tea and coffee, instant noodles, soup etc. (Silver)
Rs.1,101.00
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Price Comparison

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Rs.549.00 Rs.1,101.00

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Pigeon by Stovekraft Amaze Plus Electric Kettle (14289) with Stainless Steel Body, 1.5 litre, used for boiling Water, making tea and coffee, instant noodles, soup etc. (Silver)

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Rs.549.00 Rs.1,101.00