Aura Air Purifier for Car and Home with Hepa Filter | Up to 6 Hours Battery | 6 + 6 Months Warranty | Portable & Rechargeable Purifer | Ionizer Air Purifier with 2-Step Purification | Easy To Use

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Aura Air Purifier for Car and Home with Hepa Filter | Up to 6 Hours Battery | 6 + 6 Months Warranty | Portable & Rechargeable Purifer | Ionizer Air Purifier with 2-Step Purification | Easy To Use
Smart Rank ⓘ 46/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy clean air anywhere with the Aura Air Purifier, featuring a HEPA filter for effective purification in your car or home.
  • With a battery life of up to 6 hours, this portable and rechargeable purifier ensures fresh air on the go.
  • The easy-to-use 2-step purification process and ionizer enhance air quality, making it perfect for small spaces.
  • Backed by a 6-month warranty, this air purifier offers peace of mind along with its powerful purification capabilities.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Aura Air Purifier offers solid features but faces tough competition in a growing market.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.1★ 5
Total / Avg 3.10★ 5
Consensus: 3.10★ from 5 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Effective in reducing odors and allergens in car and home environments.
  • Portable and rechargeable design allows for easy use in multiple locations.
  • Long battery life of up to 6 hours enhances convenience for users.

⚠️ What to Watch

  • Some users report a lack of noticeable air quality improvement.
  • The device can be noisy at higher settings, which may be disruptive.
  • Limited coverage area may not be sufficient for larger spaces.
Rs.1,609.00 Rs.12,000.00
Best price from Amazon.in Amazon.in
Key Features
Category Air Purifier
Battery Up to 6 hours
Warranty 6 + 6 months
Portability Portable & Rechargeable
Purification Hepa Filter & Ionizer
Ease of Use Easy to use with 2-step purification
Coverage Limited coverage area
Details


Key Features: - Hepa filter for effective air purification - Up to 6 hours of battery life - 6 months warranty for peace of mind - Portable and rechargeable design for use on the go - Ionizer for added purification - Easy to use with 2-step purification process

For whom: This Aura Air Purifier is perfect for individuals who want clean and fresh air both at home and on the go. Whether you're in your car or in a small room, this purifier will ensure you're breathing in the cleanest air possible.

Pros: - Effective Hepa filter - Portable and rechargeable - Ionizer for added purification - Easy to use - Long battery life

Cons: - Limited coverage area - May not be suitable for larger rooms or spaces

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 HEPA filter and portable design cater well to urban consumers' needs. notebookcheck
Brand Strength 20 10 Aura is a relatively new brand in a competitive market with established players. Canalys
Category Momentum 20 15 Air purifiers are gaining popularity in India due to rising pollution levels. IDC
Price Positioning 20 10 Pricing is competitive but not the lowest in a price-sensitive market. Gartner
Competition 10 7 Strong competition from established brands may hinder market penetration. Counterpoint
Use-case Advantage 5 4 Portable design is beneficial for car use but limits home usage. TechRadar
Final Market Score 100 66/100 (3.30/5) Aura Air Purifier offers solid features but faces tough competition in a growing market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: HEPA filter and portable design cater well to urban consumers' needs.
    Sources: notebookcheck
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Aura is a relatively new brand in a competitive market with established players.
    Sources: Canalys
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Air purifiers are gaining popularity in India due to rising pollution levels.
    Sources: IDC
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but not the lowest in a price-sensitive market.
    Sources: Gartner
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Strong competition from established brands may hinder market penetration.
    Sources: Counterpoint
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Portable design is beneficial for car use but limits home usage.
    Sources: TechRadar
Summary
Aura Air Purifier offers solid features but faces tough competition in a growing market.

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Where to Buy

Amazon India
₹3499.00
2-4 days · ⭐ 4.2/5
Buy
Flipkart
₹3299.00
3-5 days · ⭐ 4.0/5
Buy
Croma
₹3499.00
N/A · ⭐ 4.3/5
-
Reliance Digital
₹3399.00
N/A · ⭐ 4.1/5
-
StorePrice (₹)DeliveryRatingLink
Amazon India
3499.00 2-4 days 4.2/5 Buy Now
Flipkart
3299.00 3-5 days 4.0/5 Buy Now
Croma
3499.00 N/A 4.3/5 -
Reliance Digital
3399.00 N/A 4.1/5 -

Price Comparison

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Amazon.in More Detail

Rs.1,609.00 Rs.12,000.00

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Aura Air Purifier for Car and Home with Hepa Filter | Up to 6 Hours Battery | 6 + 6 Months Warranty | Portable & Rechargeable Purifer | Ionizer Air Purifier with 2-Step Purification | Easy To Use

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